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conghua_li@yahoo.com
 
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Default Your critique will be much appreciated - 05-25-2007 , 05:43 PM






Your frank critique will be much appreciated for

http://www.backvitalizer.com

I look forward to hearing from you.

Sincerely

Pat


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John Hosking
 
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Default Re: Your critique will be much appreciated - 05-26-2007 , 12:42 AM






conghua_li (AT) yahoo (DOT) com wrote:
Quote:
Your frank critique will be much appreciated for

http://www.backvitalizer.com

What a bizarre URL:
http://www.backvitalizer.com/(X(1)A(...uw1))/main.php

or is it really:
http://www.backvitalizer.com/(X(1)A(...zY1))/main.php

? What is it you're trying to do server side, that you need to make such
a mess in my browser's location bar? Such URLs make me hesitant to click
around your site, because I can't easily tell from my status bar where
your (internal) links really lead.

The Home page needs a picture of the item you're hawking, because it's
not immediately clear what it is. My first cursory scan led me to
eventually suppose that the Back Vitalizer is some kind of bed or
massager tool thingy. But seeing that it's a beige hot water bottle
makes me withdraw that advice, as the product is fairly unattractive
(sorry!).

The style of the page looks a bit low-budget and with it, the site looks
less trustworthy. I get a bit of a subliminal vibe that the page was
put together in the old days (late 1990s) using old tools in an oldish
look. (I don't know if this helps explain what I mean, but it's a nice
surprise that there's no marquee running some text across the page.)
Specifically, I think the gray testimonial tables are the most pushy
elements saying, "questionable".

I suggest you include your address on every page, not just the Contact
page. At least put it (min. Toronto, ON, Canada) at the bottom of the
Home page.

On the Contact page, "Post or Currier" needs correcting to "Courier".
Also on that page, why do you have T: and F:, if you have headings for
Telephone and Fax?

Your copyright notice (2002-2005) makes me think you haven't changed a
single thing in at least a year and a half. Are you still in business?

The nav menu uses graphics instead of text, so I can't resize them to
read them better. I assume your target audience includes older folk,
just the kind most likely to have trouble reading small text on a
low-contrast background. Your nav items are in a light color on a dotted
BG, not resizable. Also, you've included neither alt nor title
attributes. If a graphic doesn't load, the user can't navigate.

Some of the texts are sizes in px, rather than em or %. This means that
users of IE<7 can't resize your content to read it.

Your source code uses tables for layout, and is rather messy about it.
You have multiple <body> tags on the Home page. I recommend you declare
a doctype, specifically HTML 4.01 Strict. You should validate your HTML
at http://validator.w3.org/, CSS at http://jigsaw.w3.org/css-validator/.

The meta element

<meta name="description" content="?My patients really enjoy their Back
Vitalizers. ? It is the best back support I've encountered in 20 years
of practice." - Dr. Lawrence Doran, DC. ">

is not only invalid, it doesn't even make sense as a description.

The Clinics page is kind of clever, although it seems to offer some
"Selected Leading" Clinics rather far from the ZIP code I enter. I don't
know about Canada, but I know that Germany, for example, doesn't have
ZIP codes (they do have postal codes, though). And the USA doesn't have
provinces (they do have states).

You could use more space between text and other elements. It often looks
crowded, especially where your text abuts an image.

HTH
--
John


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