Registration Form Aversion/Yields

Does anyone know of statistics on registration form yields? I'd
imagine 85% of users would bail out as soon as they had to give
personal info, and a bunch of those that respond would fill in bogus
info. But is there somewhere with quasi-accurate statistics?

"brucie" <shit (AT) usenetshit (DOT) info> wrote in
comp.infosystems.www.authoring.site-design:

http://www.wired.com/news/business/0,1367,62467,00.html

contains the fascinating observation "Nearly a year into the
experiment, Dyer has few regrets. Registered users currently top
277,000, exceeding the weekday circulation of the site's parent
newspaper, The Oklahoman. Only about one in 200 readers complained
about registration."

They got OVER A THOUSAND COMPLAINTS, but didn't consider changing
what they were doing.

Standard marketing wisdom is that only a very small percent of
people who are unhappy with something ever bother to complain about
it; most just silently go elsewhere.

If The Oklahoman got 1,400 complaints, it probably lost about as
many readers as it signed up -- ignoring the (unknowable) percentage
that signed up using bogus information.

--
Stan Brown, Oak Road Systems, Tompkins County, New York, USA
http://OakRoadSystems.com/
HTML 4.01 spec: http://www.w3.org/TR/html401/
validator: http://validator.w3.org/
CSS 2.1 spec: http://www.w3.org/TR/CSS21/
validator: http://jigsaw.w3.org/css-validator/