Lessons Learned: Rock-n-Roll Mag Moves to Content Management

Decibel, the underground hard rock and extreme heavy metal magazine,
had the same problems as many other content-heavy organizations:
inefficient and disconnected processes, outdated tools, and the lack of
a unified content strategy. But things are changing at Decibel. The
magazine recently adopted a new approach to creating, managing, and
delivering content to its customers. In this exclusive interview with
TheContentWrangler.com, Decibel's Robert Roberts-Jolly shares his
experiences moving to content management and reveals several lessons
he's learned along the way.

Take a peek: http://www.thecontentwrangler.com

Scott Abel, Content Management Strategist, The Content Wrangler, Inc.
abelsp (AT) netdirect (DOT) net * 941-359-3416 * skype: abelsp

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