search criteria

wat criteria does search engine uses ???

some are meta words,frequency of key words,bold font,pagerank etc..

wat other criterias are used???

Dear Hariharan,

The *exact* criteria and the importance placed on them vary from search
engine to
search engine, but *in general* the following are considered good SEO
practices:

a. do NOT keyword stuff;
b. do NOT use 'invisible' or 'near-invisible' text to increase keyword
density
c. do NOT use redirects to 'bait and switch';
d. do NOT use cloaking
e. do NOT create doorway pages whose only purpose is to rank for certain
terms;
f. do NOT try to optimize each single page for every single search term you
want to
target - divide your search terms up among your pages and optimize each
page
for a few search terms.

That being said...

a. DO use your keywords in your site copy - more often is better, but you
want to
be careful not to cross the line into keyword stuffing;
b. DO include your keywords in link text;
c. DO include your keywords in your title tag - nothing is more SEO
unfriendly than
a title tag that reads "John Q Public - Home Page";
d. DO streamline your code whenever possible - use external CSS and
Javascript,
get rid of useless bloat code, etc...;
e. DO make sure to include keywords in your images' ALT tag attributes;
f. DO make proper use of header (H1, H2, etc...) tags;
g. DO make proper use of bold text, bulleted lists, etc...;
h. DO have good internal linking structure to help the search engines spider
your
pages (here is where including your search terms as link text can come
into play);
i. DO include a text-alternative form of navigation (i.e. at the bottom of
your pages)
particularly if your primary navigation is Flash or Javascript/DHTML
based;
j. DO include a sitemap;
k. DO gather incoming links from RELEVANT, QUALITY web sites

These are just a few off-the-cuff suggestions, but if you apply them along
with some
good ol' common sense, you should be well on your way.

--
Best,

Cynthia Turcotte
Web Designer & SEO Consultant
DigitalRainmakers
http://www.digitalrainmakers.com


<hariharan.gopalakrishnan (AT) gmail (DOT) com> wrote

wat criteria does search engine uses ???

some are meta words,frequency of key words,bold font,pagerank etc..

wat other criterias are used???

"Cynthia Turcotte" <cynthia (AT) digitalrainmakers (DOT) com> wrote:

g. DO make proper use of bold text,

as in: use the strong and em elements. Avoid using b and i elements.

j. DO include a sitemap;

never saw a point in one.

k. DO gather incoming links from RELEVANT, QUALITY web sites

l. DO link to relevant, quality web sites.


--
John Bokma http://johnbokma.com/

The b and i elements are deprecated anyway IMHO a sitemap is just a good
idea.
Will it make or break your SEO efforts? No, but it's still good practice.
Particularly
if your site is not easily indexable due to extensive use of Flash, etc...

--
Best,

Cynthia Turcotte
Web Designer & SEO Consultant
DigitalRainmakers
http://www.digitalrainmakers.com
"John Bokma" <john (AT) castleamber (DOT) com> wrote

"Cynthia Turcotte" <cynthia (AT) digitalrainmakers (DOT) com> wrote:

g. DO make proper use of bold text,

as in: use the strong and em elements. Avoid using b and i elements.

j. DO include a sitemap;

never saw a point in one.

k. DO gather incoming links from RELEVANT, QUALITY web sites

l. DO link to relevant, quality web sites.


--
John Bokma http://johnbokma.com/

"Cynthia Turcotte" <cynthia (AT) digitalrainmakers (DOT) com> wrote:

The b and i elements are deprecated anyway

Depending on what you're use, yes. But people who know that don't need
advice on CSS, usage of h1 etc. elements anyway.

IMHO a sitemap is just a good idea.

Depends a lot on your site structure (assuming you mean the xml file).

Will it make or break your SEO efforts? No, but it's still good
practice. Particularly
if your site is not easily indexable due to extensive use of Flash,
etc...

Then I recommend to fix that first. A sitemap is no magic device.

--
John Bokma http://johnbokma.com/

"John Bokma" <john (AT) castleamber (DOT) com> wrote

g. DO make proper use of bold text,

as in: use the strong and em elements. Avoid using b and i elements.

For Google at least, that no longer matters; they are now treated
identically.

So says Matt Cutts, and I don't think he's got any reason to fib about it!

(You can tell I've been watching YouTube, can't you?)
--

Andrew
http://www.seo2seo.com/
http://www.sick-site-syndrome.com/
First things first - but not necessarily in that order.

The video that makes YouTube worthwhile:
Charlie The Unicorn - http://www.youtube.com/watch?v=Q5im0Ssyyus

"Cynthia Turcotte" <cynthia (AT) digitalrainmakers (DOT) com> wrote ...

The b and i elements are deprecated anyway

Not so. - "Element/Attribute Usage Discouraged for HTML 4.01", and still
perfectly acceptable for transitional and whatever else people are using.

And no more or less effective for Google.
--

Andrew
http://www.seo2seo.com/
http://www.sick-site-syndrome.com/
First things first - but not necessarily in that order.

The video that makes YouTube worthwhile:
Charlie The Unicorn - http://www.youtube.com/watch?v=Q5im0Ssyyus

"John Bokma" <john (AT) castleamber (DOT) com> wrote

"Cynthia Turcotte" <cynthia (AT) digitalrainmakers (DOT) com> wrote:
snip

To the OP.
Please don't top post.

IMHO a sitemap is just a good idea.

Depends a lot on your site structure (assuming you mean the xml file).

Hmm, sometimes you can get more pages indexed without a sitemap.

Will it make or break your SEO efforts? No, but it's still good
practice. Particularly
if your site is not easily indexable due to extensive use of Flash,
etc...

Then I recommend to fix that first. A sitemap is no magic device.

Like your site? Not very much text. IMO it is bad to have a site that is all
flash with nothing index able, not very good SEO. I would be more worried
about your hidden text also. If your site can't be read well by a search
engine then use other techniques besides flash. If a site has to use
techniques that are against the guidelines to add content then one should
rethink the style of site.

Stacey
--
Jezsta Web Productions
SEO Tips - Website Design - Marketing
http://jezsta.com/

"Jezsta Web Productions" <use-our-email-form (AT) jezsta (DOT) com> wrote

"John Bokma" <john (AT) castleamber (DOT) com> wrote in message
news:Xns9A2BE2B3A5AF9castleamber (AT) 130 (DOT) 133.1.4...
"Cynthia Turcotte" <cynthia (AT) digitalrainmakers (DOT) com> wrote:
snip

To the OP.
Please don't top post.

Then I recommend to fix that first. A sitemap is no magic device.

Like your site? Not very much text. IMO it is bad to have a site that is
all flash with nothing index able, not very good SEO. I would be more
worried about your hidden text also. If your site can't be read well by a
search engine then use other techniques besides flash. If a site has to
use techniques that are against the guidelines to add content then one
should rethink the style of site.

Stacey
--
Jezsta Web Productions
SEO Tips - Website Design - Marketing
http://jezsta.com/

Stacey,

Was that the dig about Flash sites is in reference to my 'new site coming
soon' page?

As far as invisible text, there isn't any on my site.

In terms of SEO though you are right - pure flash + invis text = definite no
no. The
new version of the site I'm working on in between clients is leaning more
towards
pure (or mostly pure) CSS with minimal flash.

--
Best,

Cynthia Turcotte
Web Designer & SEO Consultant
DigitalRainmakers
http://www.digitalrainmakers.com

"Cynthia Turcotte" <cynthia (AT) digitalrainmakers (DOT) com> wrote

"Jezsta Web Productions" <use-our-email-form (AT) jezsta (DOT) com> wrote in message
news:fn2as8$fp6$01$1 (AT) news (DOT) t-online.com...
"John Bokma" <john (AT) castleamber (DOT) com> wrote in message
news:Xns9A2BE2B3A5AF9castleamber (AT) 130 (DOT) 133.1.4...
"Cynthia Turcotte" <cynthia (AT) digitalrainmakers (DOT) com> wrote:
snip

To the OP.
Please don't top post.

Then I recommend to fix that first. A sitemap is no magic device.

Like your site? Not very much text. IMO it is bad to have a site that is
all flash with nothing index able, not very good SEO. I would be more
worried about your hidden text also. If your site can't be read well by a
search engine then use other techniques besides flash. If a site has to
use techniques that are against the guidelines to add content then one
should rethink the style of site.






Stacey,

Was that the dig about Flash sites is in reference to my 'new site coming
soon' page?

Flash sites are normally bad to use for SEO.

As far as invisible text, there isn't any on my site.

"DigitalRainmakers is a Florida web design and search engine marketing
consultancy with over nine years experience. "

That was hidden
http://209.85.135.104/search?sourcei...nmakers.com%2F
according to that cache.

In terms of SEO though you are right - pure flash + invis text = definite
no no. The
new version of the site I'm working on in between clients is leaning more
towards
pure (or mostly pure) CSS with minimal flash.

Yes, minimal flash is best. Better to have none at all really. But if you
have to have it less is best.

Stacey
--
Jezsta Web Productions
SEO Tips - Website Design - Marketing
http://jezsta.com/