Companies have many options for communicating with prospective
customers. The Internet has become the primary medium for reaching
potential clients anywhere across the globe. With advent of search and
popular brands like Google and Yahoo, the Internet is an excellent
source to obtain new clients and build your business beyond your
wildest dreams.
Let us begin by outlining the components of Online Marketing.
SEO / Search Engine Optimization:
Short for search engine optimization, the process of increasing the
amount of visitors to a Web site by ranking high in the search results
of a search engine. The higher a Web site ranks in the results of a
search, the greater the chance that that site will be visited by a
user. It is common practice for Internet users to not click through
pages and pages of search results, so where a site ranks in a search is
essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a search engine and
improves the chances that the site will be found by the search engine.
PPC . Pay Per Click:
Pay per click (PPC) is an advertising technique used on websites,
advertising networks, and search engines.
Advertisers bid on "keywords" that they believe their target market
(people they think would be interested in their offer) would type in
the search bar when they are looking for their type of product or
service. For example, if an advertiser sells red widgets, he/she would
bid on the keyword "red widgets", hoping a user would type those words
in the search bar, see their ad, click on it and buy. These ads are
called "sponsored links" or "sponsored ads" and appear next to and
sometimes above the natural or organic results on the page. The
advertiser pays only when the user clicks on the ad.
While many companies exist in this space, Google AdWords and Yahoo!
Search Marketing, which was formerly Overture, are the largest network
operators as of 2006. In the spring of 2006, MSN started beta testing
their own PPC service, MSN adCenter. Depending on the search engine,
minimum prices per click start at US$0.01 (up to US$0.50). Very popular
search terms can cost much more on popular engines. Abuse of the pay
per click model can result in click fraud.
Pay per click (PPC) is an advertising technique used on websites,
advertising networks, and search engines.
Advertisers bid on "keywords" that they believe their target market
(people they think would be interested in their offer) would type in
the search bar when they are looking for their type of product or
service. For example, if an advertiser sells red widgets, he/she would
bid on the keyword "red widgets", hoping a user would type those words
in the search bar, see their ad, click on it and buy. These ads are
called "sponsored links" or "sponsored ads" and appear next to and
sometimes above the natural or organic results on the page. The
advertiser pays only when the user clicks on the ad.
While many companies exist in this space, Google AdWords and Yahoo!
Search Marketing, which was formerly Overture, are the largest network
operators as of 2006. In the spring of 2006, MSN started beta testing
their own PPC service, MSN adCenter. Depending on the search engine,
minimum prices per click start at US$0.01 (up to US$0.50). Very popular
search terms can cost much more on popular engines. Abuse of the pay
per click model can result in click fraud.
Affiliate Marketing
Affiliate marketing is a method of promoting web businesses in which an
affiliate is rewarded for every visitor, subscriber, customer, and/or
sale provided through his/her efforts. It is a modern variation of the
practice of paying a finder's fee for the introduction of new clients
to a business. Compensation may be made based on a certain value for
each visit (Pay per click), registrant (Pay per lead), or a commission
for each customer or sale (Pay per sale), or any combination.
Merchants like affiliate marketing because it is a "pay for performance
model", meaning the merchant does not incur a marketing expense unless
results are realized.
Some e-commerce sites run their own affiliate programs while other
e-commerce vendors use third party services provided by intermediaries
to track traffic or sales that are referred from affiliates. Some
businesses owe much of their growth and success to this marketing
technique, although research has shown in general the increase to be
approximately 15-20% of online revenue.[citation needed]
Merchants who are considering adding an affiliate strategy to their
online sales channel have different technological solutions available
to them. Some types of affiliate management solutions include:
standalone software, hosted services, shopping carts with affiliate
features, and third party affiliate networks.
Revenue generated online grew quickly. The e-commerce website, viewed
as a marketing toy in the early days of the web, became an integrated
part of the overall business plan and in some cases grew to a bigger
business than the existing offline business. Many companies hired
outside affiliate management companies to manage the affiliate program
Online Reputation Management
Online reputation management is a developing field that encompasses
public relations and search engine optimization.
Consumers go online to make buying decisions. When they research brands
using search engines, the results that they observe often influence how
they behave. Consumer generated media sites offer the general public
the opportunity to express their views of brands. This information can
be found in search engine results. Members of the public such as
competitors, and ex-employees can take part in the online conversation
which can adversely affect the brand reputation.
Online reputation management is a field that involves the monitoring of
online conversation, and the action undertaken, to improved brand
reputation within search engine results.
These components are extremely crucial in order to successfully
marketing your website online. We the right Online Marketing firm, you
company can see exponential growth with a highly satisfactory ROI. The
most rewarding side effect of online marketing is the brand recognition
that comes with your campaign. The actually campaign effectiveness can
be tracked in terms of dollars through ROI calculations. However, this
is a short -term terms. The long -term benefit of a well executed
online marketing campaign will positively affect your brand. This is
priceless!
http://www.seojoe.com 
SEO Services & the Key components associated with an Online Marketing Campaign. -
12-23-2006
, 10:57 PM
Linear Mode
