SEO / SEM Glossary Part 6

Checkout new set of SEO / SEM terminologies.

Conversion Rate - The percentage of clicks that result in a
commissionable activity such as a sale or lead.

Conversion Reporting - A measurement for tracking conversions and lead
generation from search engines queries. It identifies the originating
search engine, keywords, specific landing pages entered and the related
conversion for each.

Cookies - Small files stored on the visitor's computer that record
information of interest to the merchant site. With affiliate programs,
cookies have two primary functions: to keep track of what a customer
purchases and to track which affiliate was responsible for generating
the sale and is due a commission.

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