Search Engine Click Through Statistics

Are there any statistics available regarding how people click through to
sites from results pages?
If a certain search term receives 100,000 searches per month on a certain
engine, would (typically) 90% of people click through to site #1? how many
people to #10 etc?

Obviously, it would depend on what the user is searching for, preview text,
as well as many other factors, but has anyone any reliable estimates for,
generally speaking, what % of people click thru to site 1, site 2, etc?

Pete

Pete wrote:

Are there any statistics available regarding how people click through
to sites from results pages?
If a certain search term receives 100,000 searches per month on a
certain engine, would (typically) 90% of people click through to site
#1? how many people to #10 etc?

I doubt that, other wise everybody would use the "I am lucky" button :-)

Obviously, it would depend on what the user is searching for, preview
text, as well as many other factors, but has anyone any reliable
estimates for, generally speaking, what % of people click thru to site
1, site 2, etc?

No. And I am afraid there are none, depends on the query etc. Even if you
make it an average it doesn't make much sense.

--
John -> http://johnbokma.com/ MexIT: http://johnbokma.com/mexit/
Perl & Google/WWW: http://johnbokma.com/perl/
Experienced programmer and SEO available: PR7 http://castleamber.com/
Happy Customers: http://castleamber.com/testimonials.html

On Sun, 14 Nov 2004 21:33:10 +0000 (UTC), "Pete"
<noone (AT) i-see-a-little-silloutte-of-a-man (DOT) com> wrote:

Are there any statistics available regarding how people click through to
sites from results pages?
If a certain search term receives 100,000 searches per month on a certain
engine, would (typically) 90% of people click through to site #1? how many
people to #10 etc?

Obviously, it would depend on what the user is searching for, preview text,
as well as many other factors, but has anyone any reliable estimates for,
generally speaking, what % of people click thru to site 1, site 2, etc?

Pete

The 80/20 rule comes into effect. 80% of folk only try the first three
results. I can't remember the source.
Because that represents 80% of gazillions of folk (potentially)
there's still enormous traffic to be had from a lower rank. I always
try for top five but clients report excellent thuput from being in the
top twenty.

BB

--

http://www.kruse.co.uk SEO (AT) kruse (DOT) demon.co.uk
home of SEO that's shiny!

--

"Big Bill" <kruse (AT) cityscape (DOT) co.uk> wrote

On Sun, 14 Nov 2004 21:33:10 +0000 (UTC), "Pete"
noone (AT) i-see-a-little-silloutte-of-a-man (DOT) com> wrote:

Are there any statistics available regarding how people click through to
sites from results pages?
If a certain search term receives 100,000 searches per month on a certain
engine, would (typically) 90% of people click through to site #1? how many
people to #10 etc?

Obviously, it would depend on what the user is searching for, preview
text,
as well as many other factors, but has anyone any reliable estimates for,
generally speaking, what % of people click thru to site 1, site 2, etc?

Pete

The 80/20 rule comes into effect. 80% of folk only try the first three
results. I can't remember the source.
Because that represents 80% of gazillions of folk (potentially)
there's still enormous traffic to be had from a lower rank. I always
try for top five but clients report excellent thuput from being in the
top twenty.

BB

I tend to try for 1 and 11
With most people having Google set to display
10 pages, this puts you top of both pages.
I believe this is better than being 1 and 2
I've had one of my targets like it for the last 3 or 4
weeks, unfortunately it's just gone back to 1 and 2
by taking a couple of links of and editing the page
slightly I should hopefully be able to drop the 2nd page
down again.

"Pete" <noone (AT) i-see-a-little-silloutte-of-a-man (DOT) com> wrote

Are there any statistics available regarding how people click through to
sites from results pages?
If a certain search term receives 100,000 searches per month on a certain
engine, would (typically) 90% of people click through to site #1? how many
people to #10 etc?

Obviously, it would depend on what the user is searching for, preview
text,
as well as many other factors, but has anyone any reliable estimates for,
generally speaking, what % of people click thru to site 1, site 2, etc?

At the search-engine I used to work at, the statistics showed that about 80%
clicked on the top 7.....

"Terje Johan Abrahamsen" <terjej (AT) mailandnews (DOT) com> wrote

At the search-engine I used to work at, the statistics showed that about
80%
clicked on the top 7.....

thanks, thats more the sort of thing i was looking for. can i ask what
search engine you used to work for?

"T.J." <no1 (AT) home (DOT) invalid> wrote

I tend to try for 1 and 11
With most people having Google set to display
10 pages, this puts you top of both pages.
I believe this is better than being 1 and 2
I've had one of my targets like it for the last 3 or 4
weeks, unfortunately it's just gone back to 1 and 2
by taking a couple of links of and editing the page
slightly I should hopefully be able to drop the 2nd page
down again.

maybe getting on to a different topic here, but do you optimise the pages
you talk about just for google?
if so, do you then have another set of pages for other engines or does noone
bother with other engines anymore?

i have a few good rankings on yahoo but they dont seem to be pulling in a
great deal of traffic. in fact a change i made recently moved me up to #2 on
yahoo for one term, but the same change seems to have took me down a few
places on google for the same term/page.

Pete

"Pete" <noone (AT) i-see-a-little-silloutte-of-a-man (DOT) com> wrote

"T.J." <no1 (AT) home (DOT) invalid> wrote in message
news:cn8s1o$eav$1 (AT) news6 (DOT) svr.pol.co.uk...


I tend to try for 1 and 11
With most people having Google set to display
10 pages, this puts you top of both pages.
I believe this is better than being 1 and 2
I've had one of my targets like it for the last 3 or 4
weeks, unfortunately it's just gone back to 1 and 2
by taking a couple of links of and editing the page
slightly I should hopefully be able to drop the 2nd page
down again.


maybe getting on to a different topic here, but do you optimise the pages
you talk about just for google?
if so, do you then have another set of pages for other engines or does
noone
bother with other engines anymore?

i have a few good rankings on yahoo but they dont seem to be pulling in a
great deal of traffic. in fact a change i made recently moved me up to #2
on
yahoo for one term, but the same change seems to have took me down a few
places on google for the same term/page.

Pete

It depends on the target phrases,
I would say I concentrate 90% on Google but if I am
targeting a phrase that people would think about rather
than searching for I try to get it in MSN.
The reason being, if it is a search phrase, people use
search engines (mainly Google) if it more of a generic
phrases a lot of people (probable less computer literate)
simply type it in to the address bar.
With the majority of this type of person using I.E and
with MSN as the default search engine it makes sense
to optimize these sorts of phrases for MSN.