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Re: Statistics for search engine market shares
Search Engine Optimization Discussion about SEO/Search Engine Optimization (alt.internet.search-engines)
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#1
 
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Re: Statistics for search engine market shares -
06-03-2005
, 06:12 AM
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This is probably a question that comes up periodically in this newgroup but please don't be offended - as these things may change rapidly (and as my newsgroup provider has just added this newsgroup to the server), I would like to ask: Which reliable statistics do you know of that shows the market shares of the major search engines? (how many searches are done by each engine etc.) Should be countryspecific to be of use. Or, maybe you can just comment on this question: how dominant is Google? I saw some figures that said that in the U.K. for example, MSN was larger than Google. Don't know if this is true. |
to the website and the market addressed. If you take an average across
many dissimilar sites to try to get a headline figure, you lose many
interesting nuances.
For example, I'd expect a site aimed at, say, systems administrators, to
get most of its search traffic from Google, plus a smattering of obscure
desktop search tools, and maybe also lots of blogs, with MSN and Yahoo
almost nowhere.
But if you gave me a site aimed at home users interested in dogs and
knitting, I'd expect to see a lot more Yahoo and MSN in the stats -
Google still a bit ahead, but not hugely.
Some sites do much better at one engine than another, and that skews
their traffic - you need to consider this when looking at averaged
figures.
I manage one site that is very relevant to its topic, but is let down by
link popularity because its competitors are much larger enterprises,
even though their sites are not quite so well structured. That site
gets about 50-50 from MSN and Google, because it is very well placed at
MSN, but doesn't do anything like so well at Google. The Google
audience is bigger, but my client gets a smaller share of it than the
MSN audience.
Victoria
--
Clare Associates Ltd
http://www.clareassoc.co.uk/
--
#2
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My stats show that about 90% of my visitors find my pages through Google. So I have tried to optimize my page for Google searches, but thinking more carefully about it, what are those stats really saying? I guess they are saying that my site is invisible to MSN search engine users. Some experimenting seems to prove that this is true. |
concentrate on optimization for other search engines, as you already
have your Google share
Probably to have 9% more you will have toput same effor as for the first 90%
Best,
Borek
--
http://www.chembuddy.com - chemical calculators for labs and education
BATE - Base Acid Titration and Equilibria
program for pH calculations
CASC - Concentration and Solution Calculator
program for solution preparation and concentration conversions
#3
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The way I see it if you see 90% visitors coming from Google you should concentrate on optimization for other search engines, as you already have your Google share Probably to have 9% more you will have toput same effor as for the first 90% |
Are there any specific things to do for MSN optimisation as compared to
other search engines?
Mikkel
#4
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"Borek" <borek (AT) parts (DOT) bpp.to.com.remove.pl> skrev i en meddelelse news  p.sr1pa6hk584cds (AT) borek (DOT) ..The way I see it if you see 90% visitors coming from Google you should concentrate on optimization for other search engines, as you already have your Google share Probably to have 9% more you will have toput same effor as for the first 90% You are quite right, I think. Are there any specific things to do for MSN optimisation as compared to other search engines? Mikkel |
know.
--
Luigi ( un italiano che vive in Svezia)
https://www.scaiecat-spa-gigi.com/sv...le-daosta.html
#5
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The way I see it if you see 90% visitors coming from Google you should concentrate on optimization for other search engines, as you already have your Google share Probably to have 9% more you will have toput same effor as for the first 90% |
Google and the search engines that use Googles database have far more
users than all the others put together. So if you are doing well in
Google you tend to do well in all of Google (all the engines using
their database) and this can be a considerable number of visitors.
The other search engines in comparison tend to supply a trickle of
traffic relative to Googles. So if you concentrate your efforts on MSN
and Yahoo say, you might find the traffic gained is no where near the
traffic you loose from Google.
Also I've not had or seen a site yet that couldn't increases it's
rankings in Google (no site is number 1 for all relevant SERPs) and so
there is always more traffic available from Google. If you are
optimizing for other engines at the expense of Google you might not
gain those new visitors from Google so the loss could be two fold.
My approach is always Google, Google, Google, the rest and in traffic
terms it works quite well in most cases (there are exceptions).
I find small sites (well under 50 pages) don't do so well in Google
generally (unless they have very high PR/links from the right sources)
and so targeting other search engines may create better results
traffic wise.
If another engine got serious market share I'd change my approach, but
until there is a change it makes sense to concentrate on where the
real traffic is, and that's Google.
David
--
Free Search Engine Optimization Tutorial
http://www.seo-gold.com/tutorial/
#6
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On Wed, 08 Jun 2005 11:43:44 +0200, Borek borek (AT) parts (DOT) bpp.to.com.remove.pl> wrote: The way I see it if you see 90% visitors coming from Google you should concentrate on optimization for other search engines, as you already have your Google share Probably to have 9% more you will have toput same effor as for the first 90% That's generally a very bad idea in my experience. Google and the search engines that use Googles database have far more users than all the others put together. So if you are doing well in Google you tend to do well in all of Google (all the engines using their database) and this can be a considerable number of visitors. The other search engines in comparison tend to supply a trickle of traffic relative to Googles. So if you concentrate your efforts on MSN and Yahoo say, you might find the traffic gained is no where near the traffic you loose from Google. Also I've not had or seen a site yet that couldn't increases it's rankings in Google (no site is number 1 for all relevant SERPs) and so there is always more traffic available from Google. If you are optimizing for other engines at the expense of Google you might not gain those new visitors from Google so the loss could be two fold. My approach is always Google, Google, Google, the rest and in traffic terms it works quite well in most cases (there are exceptions). I find small sites (well under 50 pages) don't do so well in Google generally (unless they have very high PR/links from the right sources) and so targeting other search engines may create better results traffic wise. If another engine got serious market share I'd change my approach, but until there is a change it makes sense to concentrate on where the real traffic is, and that's Google. David |
By searching "search engines"
at www.google.se
you get
http://www.google.se/search?hl=sv&q=...+engines&meta=
Google itself is not the first one...
--
Luigi ( un italiano che vive in Svezia)
https://www.scaiecat-spa-gigi.com/sv...le-daosta.html
#7
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The way I see it if you see 90% visitors coming from Google you should concentrate on optimization for other search engines, as you already have your Google share Probably to have 9% more you will have toput same effor as for the first 90% That's generally a very bad idea in my experience. The other search engines in comparison tend to supply a trickle of traffic relative to Googles. So if you concentrate your efforts on MSN and Yahoo say, you might find the traffic gained is no where near the traffic you loose from Google. |
higher in other SE not loosing your SERPs in Google I can't see a single
reason to not to try.
Besides, it all depends on what is your target - just high traffic, or
buying customers. But I believe it is already addressed in other thread
Best,
Borek
--
http://www.chembuddy.com - chemical calculators for labs and education
BATE - Base Acid Titration and Equilibria
program for pH calculations
CASC - Concentration and Solution Calculator
program for solution preparation and concentration conversions
#8
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"SEO Dave" <seodave (AT) search-engine-optimization-services (DOT) co.uk> skrev i en meddelelse news:v4gda1tbuveatpmt7kvt2k6mmup5kp9g3j (AT) 4ax (DOT) com... In Denmark Google seems to be extremely dominant among the general public, let's assume this is so, but how can I know if this is also true in France, the UK and Germany? |
What do you base your asssumption on that Google is extremely dominant?
Do you have any figures about the number of visits Google, Yahoo and
Altavista get, for example?
--
Luigi ( un italiano che vive in Svezia)
https://www.scaiecat-spa-gigi.com/sv...le-daosta.html
#9
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The content of my site could be as relevant to MSN and Ask Jeeves users as to Google users. It is not technical in any way, but is directed towards a primarily European audience. So therefore I am interested in knowing which search engines the general public in Western Europe uses for its searches, especially the UK, France, Germany and Scandinavia. |
1) you could look at a lot of sites, and take an average on where they
are getting traffic from, and buy data from ISPs and find out what their
customers are doing. http://www.websidestory.com/ does this - the
service is called Statmarket, and it is expensive, but you get a lot of
detail.
I am a bit dubious about it because:
a)it reflects the search engines at which the measured sites do well,
rather than the market of potential searchers from each engine.
b) it tends to overrepresent the search engines emphasised by the ISP's
own search tools. For example, I have seen Statmarket data that
suggests a huge market share for Overture: I'm pretty sure that they
bought that data from Freeserve (as it then was) - Freeserve search was
featuring Overture heavily at the time.
2) You could poll internet users. This is probably the most accurate
approach. Neilsen/Netratings regularly polls US internet users, though
I haven't seen any recent European polls, it might be worth checking
their site.
3) the search engines themselves. All using different metrics. Would
you believe them? Nor me.
Victoria
--
Clare Associates Ltd
http://www.clareassoc.co.uk/
--
#10
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"Luigi Donatello Asero" <jaggillarfotboll (AT) telia (DOT) com> skrev i en meddelelse news:TXzpe.139833$dP1.491013 (AT) newsc (DOT) telia.net... "Mikkel Møldrup-Lakjer" <mikkel (AT) fabel (DOT) dk> skrev i meddelandet news:42a6c9d6$0$18636$14726298 (AT) news (DOT) sunsite.dk... "SEO Dave" <seodave (AT) search-engine-optimization-services (DOT) co.uk> skrev i en meddelelse news:v4gda1tbuveatpmt7kvt2k6mmup5kp9g3j (AT) 4ax (DOT) com... In Denmark Google seems to be extremely dominant among the general public, let's assume this is so, but how can I know if this is also true in France, the UK and Germany? What do you base your asssumption on that Google is extremely dominant? It's the old unscientific "everybody I know does so"-thing. Do you have any figures about the number of visits Google, Yahoo and Altavista get, for example? No, I have seen some old figures from different sites, but this type of data is not really interesting without comment, because you don't know how many potential visits from non-Google users they are losing. What would be better would maybe be a poll where people were asked, which SE they use most. But then there is the problem if they are able to answer correctly of course. Plus, we might need a distinction between people who use the web a lot for information/trading, and people who do not. Etc. Difficult issue! |
them. Most of the visitors that I get come from Google. Ask the people who
do well in other SE's and not Google how many visits they get, and when they
start to do well in Google they get a ton more visits than they normally
did. Instead of a few more considering it was only 1 SE they were not doing
well in.
Stacey
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