Re: SEO theories

John Dunlop <usenet+2004 (AT) john (DOT) dunlop.name> wrote:

I heard somebody say most of the 'SEO theories' are a 'big
hoax'.

Comments?

Most: yes. Some, based on sound reasoning, research, and experiments
however are maybe a bit off here and there, but come close enough to the
real thing to be very useful.

--
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John Dunlop wrote:

Should that be your goal, anybody's goal - to 'rank higher'?

We are talking about SEO right? The goal of SEO is to achieve high
rankings in search engine results.

John Dunlop wrote:

davidof wrote:

The goal of SEO is to achieve high rankings in search engine results.

Thank you.

Do you think that's a worthwhile goal?

It is if you want to get traffic to your site. I have seen the affect of
a site moving rougly 60 places down the results in Google for a
particular set of phrases, and the incoming traffic from Google pretty
much dry up.

--
Chris Hope | www.electrictoolbox.com | www.linuxcdmall.com

John Dunlop wrote:

Can't other goals have the effect of bringing traffic to your
site?

Yes of course... such as producing useful and informative content but
the two (SEO and a great website) are not mutually exclusive.

What are the motivations of creating a website?
----------------------
http://www.abcseo.com/

John Dunlop wrote:

Chris Hope wrote:

John Dunlop wrote:

davidof wrote:

The goal of SEO is to achieve high rankings in search engine
results.

Thank you.

Do you think that's a worthwhile goal?

It is if you want to get traffic to your site.

Can't other goals have the effect of bringing traffic to your
site?

Yes, such as useful inbound links from other sites, and from other forms
of marketing. But a high ranking in search engines for useful key
phrases is an excellent way of driving traffic to your site, if it is
your intention to have a lot of traffic coming to your site. It can
also be an extremely cost effective way of getting traffic to a site.

--
Chris Hope | www.electrictoolbox.com | www.linuxcdmall.com

davidof wrote:

John Dunlop wrote:

Should that be your goal, anybody's goal - to 'rank higher'?


We are talking about SEO right? The goal of SEO is to achieve high
rankings in search engine results.

SEO = get a higher ranking, but then the goal of marketing your website,
of which SEO is part, is to get more conversions. That could be selling
more widgets through your site, or selling more of your services,
whether off-line or on, or getting your information to the maximum
audience. There's little point doing SEO if you don't care how many
people go to your website, and how they find it.


Paul
--
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Paul Silver - freelance web developer
http://www.paulsilver.co.uk