re: Resume - William C. Vela - SEO - SEM

To Whom It May Concern:

I am an innovative and seasoned bi-lingual marketing executive with
specialized talent in strategic planning and marketing that will generate
measurable results as they relate to sales and revenue generation. My
efforts have resulted in double digit increases in revenue during my tenure
at the companies that I have been employed at. My extensive knowledge of the
Internet, Marketing and Sales combined with my expertise in Business to
Business sales and Relationship Management results in a proven ability to
define and implement key channel programs to drive sales.

I am an effective leader with the ability to utilize strategic, creative and
resourceful thinking in order to achieve the objectives given to me. I work
well in a team-oriented environment and will unite to achieve common goals.
I have fifteen years of successful planning, directing and implementation
within various segments of the market including but not limited to:
Magazine, Direct Mail, Direct Response Television, Media Buying,
Telecommunications, Network Marketing, Licensing, Eye Care, Online Retail,
Trade Shows and the Internet.

One of the key assets that I bring to an organization is my ability to spot
trends, analyze new markets and gain consensus on company strategy. In
addition, I am skilled at leading the teams to develop and implement
creative, cost effective marketing plans to reach the organization's goals.

In my current position as Director of Business Development and Planning at
eCorporation, I am responsible for defining, recommending and implementing
strategies to expand our market penetration into new areas. During this
process, I have developed excellent working relationships with the key
industry players and negotiated important co-marketing agreements.

I have a strong understanding of Internet technologies and a strong
intellectual capability. I am a true "out-of-the-box" strategic thinker. My
communication skills are excellent. I have the skills and passion to be able
to create long-term, mutually beneficial business relationships with
customers and partners. I feel that the combination of large and small
company experience and the personality traits of honesty, integrity, and
passion make it very easy for me to blend with an organization. I have a
"hands on" entrepreneurial style that looks to become personally involved in
helping the company achieve goals and objectives and most importantly to
increase revenues.

I would greatly appreciate if we can schedule a time to meet to discuss
opportunities within your organization. I look forward to a mutually
beneficial and rewarding business relationship. Please feel free to call me
at 954-916-5040 to set up a time to discuss how I can be an asset to your
organization.

Respectfully,



William C. Vela

Name: William Vela
Address: 8384 SW 42nd Ct

Davie, FL 33328
Job Title: VP Sales
Will Relocate? Yes
Experience Level: 15+
Work Authorization: USA, BRA, CAN
Primary Phone: 9549165040
Secondary Phone: 9543948352
Email Address: william_vela (AT) hotmail (DOT) com
Minimum Annual Salary Requirement: $75,000

****RESUME:****




EXECUTIVE PROFILE
Bi-lingual Marketing professional with 15 years of experience with an
emphasis
in B2B, B2C and e-commerce environments. I have the ability to develop both
short-term marketing strategies to meet business growth objectives and
long-term
strategies to solidify positioning and develop company's brand. I have
in-depth
knowledge and understanding of how targeted prospects are acquired, retained
and
mined to achieve maximum value from the customer. I have the ability to
successfully market a brand with limited resources. The ability to
translate
business objectives into actionable, measurable marketing initiatives is my
strength. I have extensive experience in developing and executing
strategies
and e-strategies including PPC, SEM & SEO to drive traffic to web sites.

EXPERIENCE
The-eCorporation.com, Inc., Hollywood, FL
Director, Business Development, March 2000 to Present
Responsible for Internet marketing projects that included affiliate
programs, advertising, contests, e-metrics, opt-in email, pay-per-click,
keyword
positioning, and installed base marketing.
Formed strategic partnerships resulting in signed deals with InfoSpace,
Switchboard.com, OpinionSurveys, and iSyndicate.
Provide on going training and development of the creative and technical
staff.
Utilize viral marketing programs to increase traffic and sign-ups for
Web site services and solutions.
Manage quality of the teams customer service and work production.
Accumulate and update marketplace intelligence for new product marketing
launches.
Establish, monitor and adjust plans and activities for achieving results
and goals of CEO.
Establish and maintain effective relationships and open communication
with numerous departments, and partners.
Manage creation and updates of all internal production tracking and
workflow.
Assess and develop technical, tactical, strategic plans, systems
definitions and feasibility determinations.
Ensure resources are effectively deployed to meet stakeholders
requirements for new programs, enhancements, ongoing maintenance and support
of
existing programs and systems.
Develop short and long term product/service roadmaps based on the
feedback from our strategic partners.
Ensure effective control of marketing results to ensure achievement of
marketing objectives within designated budgets.
Develop Internet marketing and sales tools for the sales force to
utilize in securing new business.

World Wide Web Institute.com, Inc. Ft. Lauderdale, FL
Director, Marketing, October 1998 - February 2000
Designed marketing programs that contributed to an increase in revenue
from $2.5 million to $12.5 million in 18 months.
Managed multiple online marketing programs simultaneously, resulting in
six consecutive quarters of growth. Those marketing activities resulted in
the
acquisition of 18,000 web sites and 300,000 email users in 18 months.
Optimized advertising campaigns by adjusting creative, copy, web site
mix, and opt-in to reduce cost per acquisition by 50%.
Promoted and managed five affiliate programs exceeding goals resulting
in 4,000 affiliates and 19,000 additional weekly web site visits.
Established marketing goals to ensure share of market and profitability
of products and/or services.
Worked closely with senior management team to develop products and
services that met customer needs and WWWIs financial goals.
Reviewed product categories, identified vendors, conducted product
evaluations, business case development, structuring, negotiating and
executing
deals.
Developed and executed marketing plans and programs, both short and long
range, to ensure the growth and expansion of company products and/or
services.
Developed communications and rollout strategies for programs and market
initiatives for corporate and international offices.
Evaluated market response to advertising programs, and product packaging
and formulation to ensure the timely adjustment of marketing strategy and
plans
to meet changing market and competitive conditions.
Implemented changes in basic structure and organization of the marketing
department to ensure the effective fulfillment of objectives assigned to it.
Responsible for all marketing efforts for international corporate
offices in Australia, Brazil, and Canada,
Responsible for developing and maintaining a comprehensive view of
company's primary competitors.
Prepared marketing activity reports on a monthly basis for the CEO and
Senior Staff detailing the extent of the organizations marketing efforts.
Managed Internet advertising campaigns that included banner ads,
sponsorships, newsletters, and stand-alone email.
Developed Link exchanges with network of B2B global web sites and
obtained listings in major online directories, including a dedicated
category on
Google.
Responsible for the opening and institution of polices and procedures
for the company's foreign production offices in three countries.

Lens Express, Inc., Ft. Lauderdale, FL
Director of Marketing, November 1992 - Jan 1996
Created and executed annual marketing plans and managed marketing
budget. As a result of achieving desired marketing objectives, the company
grew
22-30% each year.
Implemented various revenue markets including online services (i.e.,
CompuServe, America Online, Prodigy, and Internet.)
Doubled prospects through the development of effective, targeted
marketing campaigns utilizing email broadcasting, e-newsletters, email
incentives, and emailing existing customer in the database.
Planned, implemented, and managed all advertising and public relations
activities including: media planning, media buying, copywriting, press
release
creation, distribution, advertising, publicity, and television commercials
with
Lynda Carter.
Launched corporate newsletter that opened up customer feedback channels
and created ongoing dialogue between customers and prospects.
Managed direct marketing and direct mail campaigns.
Created, launched, and managed corporate website (www.lensexpress.com)
which streamlined the sales process and globally expanded marketing reach.
Therefore, reducing costs and improving prospects' product knowledge.
Developed company's overall Internet marketing strategy.
Organized all aspects of design, creation, and deployment for industry
trade shows that the company participated in across the United States.

Marketing Design Concepts, Miami, FL
Marketing Executive, November 1991 November 1992

Crescent Publishing, New York, NY
Art Director, November 1987 November 1991

Hanover Direct, Ft. Lauderdale, FL
Director of Marketing, January 1985 October 1987

EDUCATION
School of Visual Arts, New York, New York
B.A., Marketing, 1985

TECHNICAL SKILLS
Search Engine Marketing, Search Engine Optimization, SEO Tools, Web Design,
Publishing Tools, MAC and PC Operating System Environments, Photoshop,
Quark,
Illustrator, Dreamweaver, and Frontpage.

REFERENCES AVAILABLE UPON REQUEST


OTHER WORK EXPERIENCE


America Online (Internet - Consulting)
CompuServe (Internet Commerce)
O'Reilly and Assoc. (Internet -Consulting)
Global Network Navigator (Internet)
1800-FLOWERS (Internet)
Prudential Realty (Internet)
Mountain Design, Inc. (Studio)
Plus Entertainment, Inc. (Studio / Internet)
Morrison International (Consulting)
Global Telnet (Consulting)
United Internet Services (Consulting)
Banana Online (Consulting)
Hanover Direct 85-87
ML Grant Advertising 87-87
Broward County Medical Association (Consulting)
Bijon (Consulting)
Marketing Design Concepts 91-92
Tinsley Advertising (Art Direction)
McFarland and Dryer (Art Direction) Seta Corporation, Inc. 92-92 (catalogue)
Paine Webber (Art Direction)
Amirati Purvis (Art Direction)Results driven, deadline oriented professional
extensive print, advertising, marketing and Internet expertise. Directed
and
managed people, implemented, developed and oversaw strategic marketing
programs
and technology initiatives. Possess in-depth understanding of production;
collateral material, direct mail (catalogues), Advertising, Branding, Direct
Response Television, Integrated Marketing, Co-Marketing, Sponsorships, B2B
and
B2C. Administration of multi-million dollar budgets for companies. Fifteen
years of successful planning, directing and implementation, providing
innovative
solutions within; Magazine, Direct Mail, Direct Response Television, Media
Buying, Telecommunications, Network Marketing, Licensing, Eye Care, Online
Retail, Trade Shows and Internet Solutions. "Recipient of Inc. 500 list,
three
consecutive years."
J Walter Thompson (Art Direction)
Wolf Advertising (Art Direction)
Double Day (Art Direction)
Crescent Publishing 87-91 (Art Direction)
Tel 3 Telecom (Consulting)
1800PETMED (Consulting)
Edirect.com (Consulting)
Fanny's Cheese Cakes (Consulting)
Vacation Break (Consulting)
Chust-Distributors, Inc. (Consulting)
Silver Seas (Consulting)
eFour Advertising (Consulting)
David Rushlow & Associates (Consulting)
Group Three Advertising (Consulting)
Cruise One (Consulting)
Laser Tech (Pre-Press Art Direction)

SKILLS AND INTERESTS
Tele-communications, T1, T3, OC-24 Fiber Optic Rings, DSU, USD, DNS, TCPIP
LAN,
Intel Pentium platforms (PC), Macintosh Platforms (MAC), Silicon Graphics,
Unix
Servers, NT Servers, Microsoft Exchange, PC repair upgrades, Ethernet, CAT 5
Cabling / Wiring, Cable Modems, SDSL, E-mail Broadcasting, Web Development,
Ecommerce, Hosting, Web Marketing, JUP.com, Forrester.com, Media Metrics,
Media
Central, DMA, AIGA, Communications Magazine. American Demographics, Folio,
Cableworld, Media Post, emarkete, email today, Ad Age, Tech TV, CNBC Windows
operating systems, 95,98, 2000, XP Microsoft FrontPage, Word, Excel, Access,
Power Point, Adobe Photoshop, Adobe Illustrator, Quark Express, PC or Mac
utilities and programs, Database Management, Nabanco, First Data, Merchant
Accounts, Card Services International, Authorize Net.