New Google Patent Details Many Google Techniques

You wont believe the hair splitting going on over at Google regarding
web page attributes.


They are obviously desperate for some new way to base rankings:

http://www.webmasterworld.com/forum30/28814.htm\


Tim

The patent itself is online at:

http://appft1.uspto.gov/netacgi/nph-...RS=20050071741


Analyses of the patent can be found at:

http://www.wolf-howl.com/2005/04/goo...-analysis.html

and

http://www.tg9.net/


Will

On Mon, 04 Apr 2005 14:02:42 -0600, Will Spencer
<will.spencer (AT) internet-search-engines-faq (DOT) com> wrote:

The patent itself is online at:

http://appft1.uspto.gov/netacgi/nph-...RS=20050071741


Analyses of the patent can be found at:

http://www.wolf-howl.com/2005/04/goo...-analysis.html

and

http://www.tg9.net/


Will

This is the one where no-one called anything like Matt Cutts invents
anything like, um, a sandbox, yeah?
Or suggests that buying up old domains and re-tooling them in the hope
oif avoiding the wholly hypothetical sandbox penalty was considered by
the men of the mountain long long ago, kiddies.

BB

--
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seo that loves a cuddle...
--

My first attempt at a summary of recommendations, some of them black-hat:

Domains
1. Register new domains as early as possible.
2. Register your domain for as long as possible (10 years).

Web Sites
1. Put content on the new site as soon as possible and get inbound links to that content to register an inception date.
2. Add several pages to the new site to meet Googles "predetermined number of pages" criteria.
3. Add new pages to the site frequently, and regularly.

Web Pages
1. Create new pages as early as possible.
2. Put content on the new pages as soon as possible and get inbound links to that content to register an inception date.
3. Update the content of each page frequently, while staying in the same theme.

Linking
1. Get more links, slowly but steadily.
2. Get links from pages with content similar to your own.
3. Get links from pages that are frequently and regularly updated.
4. Get links that are stable over long periods of time.

User Behavior
1. Use Google to search for your own keywords and click only your links.
2. After selecting your own link, stay on the page for awhile.
3. Make sure your site is listed in Alexa keep your Alexa score healthy.
4. Bookmark your own pages and encourage users to bookmark them also.

Time to delurk for a while...

Will Spencer wrote:

User Behavior

2. After selecting your own link, stay on the page for awhile.

How does Google know how long you stayed? Unless you use the Google
toolbar, I don't think Google can see how long you stayed.

4. Bookmark your own pages and encourage users to bookmark them also.

How does Google know what is in your bookmarks? Unless you use
the Google desktop, I don't think Google can see what is on your
hard disk. (This one could be tested for by monitoring accesses to
your bookmarks)

On Mon, 04 Apr 2005 22:24:46 +0000, Guy Macon wrote:

2. After selecting your own link, stay on the page for awhile.
How does Google know how long you stayed? Unless you use the Google
toolbar, I don't think Google can see how long you stayed.

They could also record when the user clicks on a link to leave Google.com
and record when the users clicks the back button to return to Google.com.

4. Bookmark your own pages and encourage users to bookmark them also.

How does Google know what is in your bookmarks? Unless you use the
Google desktop, I don't think Google can see what is on your hard disk.
(This one could be tested for by monitoring accesses to your bookmarks)

The Google Toolbar could record bookmarks, but the patent filing also
mentions temp files and cache files on the users hard drive.

Will

Will Spencer wrote:

On Mon, 04 Apr 2005 22:24:46 +0000, Guy Macon wrote:

2. After selecting your own link, stay on the page for awhile.
How does Google know how long you stayed? Unless you use the Google
toolbar, I don't think Google can see how long you stayed.

They could also record when the user clicks on a link to leave Google.com
and record when the users clicks the back button to return to Google.com.

Page is in cache of your browser.

--
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Experienced (web) developer: http://castleamber.com/
Get a SEO report of your site for just 100 USD:
http://johnbokma.com/websitedesign/seo-expert-help.html

On Mon, 04 Apr 2005 15:50:26 -0600, Will Spencer
<will.spencer (AT) internet-search-engines-faq (DOT) com> wrote:

My first attempt at a summary of recommendations, some of them black-hat:

Domains
1. Register new domains as early as possible.
2. Register your domain for as long as possible (10 years).

Web Sites
1. Put content on the new site as soon as possible and get inbound links to that content to register an inception date.
2. Add several pages to the new site to meet Googles "predetermined number of pages" criteria.
3. Add new pages to the site frequently, and regularly.

Web Pages
1. Create new pages as early as possible.
2. Put content on the new pages as soon as possible and get inbound links to that content to register an inception date.
3. Update the content of each page frequently, while staying in the same theme.

Linking
1. Get more links, slowly but steadily.

A definition of slowly would be useful here.

2. Get links from pages with content similar to your own.
3. Get links from pages that are frequently and regularly updated.
4. Get links that are stable over long periods of time.

Which boils down to, build a good site and all this will occur
naturally. Only it won't because a new site will be excluded from
Google's results on the grounds that it is as new site. They seem to
be overdoing what's come to be described as the sandbox thing.

User Behavior
1. Use Google to search for your own keywords and click only your links.
2. After selecting your own link, stay on the page for awhile.
3. Make sure your site is listed in Alexa keep your Alexa score healthy.
4. Bookmark your own pages and encourage users to bookmark them also.

I missed that actually. I did read some of the bookmarking stuff but I
didn't see anything to make me think of bookmarking my own pages.
Happily I do bookmark my own and my clients' index pages, though, just
for speed of access.

BB
--
www.kruse.co.uk/ seo (AT) kruse (DOT) demon.co.uk
seo that loves a cuddle...
--

On Mon, 04 Apr 2005 22:24:46 +0000, Guy Macon
<http://www.guymacon.com/> wrote:

Time to delurk for a while...

Guy Macon delurking off the starboard bow sir....
Ready forward photon torpedoes....
Aye, sir...

Will Spencer wrote:

User Behavior

2. After selecting your own link, stay on the page for awhile.

How does Google know how long you stayed? Unless you use the Google
toolbar, I don't think Google can see how long you stayed.

The suggestion was (in the thread over at wherever it was they were
discussing this) it's the toolbar that does it.

4. Bookmark your own pages and encourage users to bookmark them also.

How does Google know what is in your bookmarks? Unless you use
the Google desktop, I don't think Google can see what is on your
hard disk. (This one could be tested for by monitoring accesses to
your bookmarks)

All back to W98 where desktop doesn't work, tee-hee...

BB

Oh yeah , fire photon torpedoes, full spread...


--
www.kruse.co.uk/ seo (AT) kruse (DOT) demon.co.uk
seo that loves a cuddle...
--

On Mon, 04 Apr 2005 17:51:40 -0600, Will Spencer
<will.spencer (AT) internet-search-engines-faq (DOT) com> wrote:

On Mon, 04 Apr 2005 22:24:46 +0000, Guy Macon wrote:

2. After selecting your own link, stay on the page for awhile.
How does Google know how long you stayed? Unless you use the Google
toolbar, I don't think Google can see how long you stayed.

They could also record when the user clicks on a link to leave Google.com
and record when the users clicks the back button to return to Google.com.


4. Bookmark your own pages and encourage users to bookmark them also.

How does Google know what is in your bookmarks? Unless you use the
Google desktop, I don't think Google can see what is on your hard disk.
(This one could be tested for by monitoring accesses to your bookmarks)

The Google Toolbar could record bookmarks, but the patent filing also
mentions temp files and cache files on the users hard drive.

Will

Welcome to the wonderful world of desktop search. What does it do? It
searches desktops. Surprise!!

BB
--
www.kruse.co.uk/ seo (AT) kruse (DOT) demon.co.uk
seo that loves a cuddle...
--