Re: Google AdSense CPM sharply down

Nice info - I hadnt seen that

Art Stonewrote
Google announced on April 1st/2nd 2004 that they would star

applyin

a reduction to the price charged for AdWord clicks if the click wa
deemed to not be of high quality or closely relevant to the search
They called this "Smart Search"

From their announcement

"We are constantly analyzing data across our network, and if ou
dat
shows that a click is less likely to turn into business result
(e.g
online sale, registration, phone call, newsletter sign-up), we ma
reduce the price you pay for that click. You may notice a reductio
i
the cost of clicks from content sites

We take into account many factors such as what keywords or concept
triggered the ad, as well as the type of site on which the ad wa
served. For example, a click on an ad for digital cameras on a we
page about photography tips may be worth less than a click on th
sam
ad appearing next to a review of digital cameras.

So, Google is now applying some quality factor based on "the typ
o
site"... so just because the advertiser bid $1 per click doesn'
mea
they paid $1. Of course, since Google is so secretive on al
side
of this, it's all just on the honor system (until the lawsuit
start)

Posted from http://www.everywebmaster.com