Page rank

Could someone explain to me how sites with lower page ranking are
placed higher in searches, as I thought that page rank was the most
important thing to obtain. My site www.windsorkomatsu.co.uk has a page
rank of 3 but there is another site listed higher with a page rank of
2.

Thanks in advance

__/ [johnny15] on Friday 28 October 2005 16:12 \__

Could someone explain to me how sites with lower page ranking are
placed higher in searches, as I thought that page rank was the most
important thing to obtain. My site www.windsorkomatsu.co.uk has a page
rank of 3 but there is another site listed higher with a page rank of
2.

Thanks in advance

PageRank is just one component among several others. If you were to search
for "images cache search" would you really want to wind up in Google.com
as it bears a PageRank of 10? There is the issue of relevancy to consider
and how well you get ranked (i.e. how high you are listed) depends on the
search phrase.

Roy

--
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I have started to become of the opinion that traffic to your site has
influence on the postioning of the site not just links or page rank. I
have tried to improve relavency through optimising the content of the
page and the title etc

Johnny15 www.windsorkomatsu.co.uk

__/ [johnny15] on Friday 28 October 2005 16:33 \__

I have started to become of the opinion that traffic to your site has
influence on the postioning of the site not just links or page rank. I
have tried to improve relavency through optimising the content of the
page and the title etc

And you have reflected on the lesson in your 3 responses to "Google Posi-
tion", which is a good sign. *wink*

Now, to be a little more serious, you need to target your content to your
audience. Do not put emphasis on increasing search engine referral (traf-
fic), not directly anyway. You want users to reach your site because it
contains the information they have sought. I know many sites that attract
visits only to have them disappointed (e.g. combined scraped content that
adheres to a given theme + AdSense).

Ultimately, you are more likely to have your page bookmarked or make a
sell (in eCommerce) if you get the /right/ visitors, not the large amount.
Visits that are not carefully overlooked might count for bandwidth drain
or "trash" as a few choose to call it when bandwidth is devoured and while
business is close, but no cigar.

Roy

Embarassed by the slightly trigger happy finger....well it is the
weekend!!!

Is it worth getting links from directories directly related to your
industry even if they want reciprocal links, as it is often bounded
around that they do not help much.

Johnny15

__/ [johnny15] on Friday 28 October 2005 16:51 \__

Embarassed by the slightly trigger happy finger....well it is the
weekend!!!

I know, I know. I was just trying to be folksy, but it doesn't seem right in
texual form.

Is it worth getting links from directories directly related to your
industry even if they want reciprocal links, as it is often bounded
around that they do not help much.

Getting links from good directories can be hard and time-consuming. You
are then tied up to the process of checking the reciprocity of links peri-
odically. Although some would strongly disagree with me, I think that you
should leave aside directories, unless your site is very professional and
topical.

Johnny15

Hope it helps,

Roy

--
Roy S. Schestowitz | "Black holes are where God is divided by zero"
http://Schestowitz.com | SuSE Linux | PGP-Key: 74572E8E
4:50pm up 64 days 2:05, 5 users, load average: 0.21, 0.17, 0.08
http://iuron.com - next generation of search paradigms

johnny15 wrote:

Embarassed by the slightly trigger happy finger....well it is the
weekend!!!

Is it worth getting links from directories directly related to your
industry even if they want reciprocal links, as it is often bounded
around that they do not help much.

Johnny15

I would suggest you never link to any site whose operator "requests or
requires" reciprocal links. The "request or requirement" suggests they are
involved in a link scheme, designed to mislead search engines as to the
merit of their sites. If you do participate, your PR may well increase but
your LSR (Link Spam Rating) will also increase. Count the number of spam
outgoing links on the site. Count the number of outgoing links that
genuinely help visitors.

To do well, concentrate on creating quality content that pleases your
visitors and answers the queries they input. Consider what your anticipated
visitors are wanting and if your page does not provide satisfaction then
either improve the page or add a link to a page somewhere else on the
internet that provides the missing information. Your page is rated on its
ability to satisfy the searcher, either immediately or as a lead towards the
end solution.

Best regards, Eric.

johnny15 wrote:

Could someone explain to me how sites with lower page ranking are
placed higher in searches, as I thought that page rank was the most
important thing to obtain. My site www.windsorkomatsu.co.uk has a page
rank of 3 but there is another site listed higher with a page rank of
2.

You are also assuming that what is reported by the Google Toolbar
corresponds to the real PageRank of the site in question.

----------------------
http://www.abcseo.com/

On 28 Oct 2005 08:12:22 -0700, "johnny15"
<jburton (AT) windsorkomatsu (DOT) co.uk> wrote:

Could someone explain to me how sites with lower page ranking are
placed higher in searches, as I thought that page rank was the most
important thing to obtain. My site www.windsorkomatsu.co.uk has a page
rank of 3 but there is another site listed higher with a page rank of
2.

Thanks in advance

Easily. The thing to do is stop believing in page rank right now this
minute. Many SERPS will make more sense when you've done this.

BB
--
www.kruse.co.uk/ seo (AT) kruse (DOT) demon.co.uk
Elvis does my SEO

__/ [Eric Johnston] on Friday 28 October 2005 19:46 \__

johnny15 wrote:
Embarassed by the slightly trigger happy finger....well it is the
weekend!!!

Is it worth getting links from directories directly related to your
industry even if they want reciprocal links, as it is often bounded
around that they do not help much.

Johnny15

I would suggest you never link to any site whose operator "requests or
requires" reciprocal links. The "request or requirement" suggests they are
involved in a link scheme, designed to mislead search engines as to the
merit of their sites. If you do participate, your PR may well increase but
your LSR (Link Spam Rating) will also increase. Count the number of spam
outgoing links on the site. Count the number of outgoing links that
genuinely help visitors.

Exactly. There are broad link exchange programs, which have gained their
well-deserved notoriety and finally got red-flagged by Google. Those that
have not been caught yet, will probably be caught as they grow. Any site
that is associated with such schemes can be penalised as a matter of prin-
ciple.

Some time ago, a lady who goes by the name of Paula Burch (I think) came
here saying that she pretty much got Google-banned. After a few days of
discussion, it turned out that the culprit must have been referrer.org (or
something similar).

Also, while on the issue of automatically-administered link exchanges,
that often gives you a bad 'neighbourhood'. Many gambling and sexual con-
tent sites are inclined to take the risk of banishment. These sites rely
on opportunism, not reputation. By getting involved in link exchanges,
your paths on the 'Internet graph' have proximity to filth.

To do well, concentrate on creating quality content that pleases your
visitors and answers the queries they input. Consider what your
anticipated visitors are wanting and if your page does not provide
satisfaction then either improve the page or add a link to a page somewhere
else on the
internet that provides the missing information. Your page is rated on its
ability to satisfy the searcher, either immediately or as a lead towards
the end solution.

Best regards, Eric.

I agree. It's pretty much what I said earlier. Ensure that visitors do not
return from your site to the results page. Give Search engines the impres-
sion that the visitor was satisfied. Consequently, SE's will like you
more.

Roy

--
Roy S. Schestowitz | "Lions are like hippie tigers"
http://Schestowitz.com | SuSE Linux | PGP-Key: 74572E8E
3:00am up 64 days 12:15, 5 users, load average: 0.87, 0.63, 0.47
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