meta content question ....

What mileage is there to be had from the meta content name =
"descripton" tag ..... Google surely reads it .. as it sometimes uses
it when it lists the results of a search...... I assume it scans it for
searchable words? ..... I have a multi-page site and just copied the
initial html for each page .... but now I'm thinking I can put some
different words in the meta content name="description" tags of the
various pages that I haven't put in the pages themselves ????? Good
idea ?

I also assume that the meta content name="keywords" is totally useless?
Yes? No?

Any other ways to get phrases, words, into the Google search .... other
than ginning (sp?) up a sentence to add to the page?

Will
www.berkeleyscience.com

"Slide" <wdflannery (AT) aol (DOT) com> wrote:

What mileage is there to be had from the meta content name =
"descripton" tag ..... Google surely reads it .. as it sometimes uses
it when it lists the results of a search...... I assume it scans it for
searchable words? ..... I have a multi-page site and just copied the
initial html for each page .... but now I'm thinking I can put some
different words in the meta content name="description" tags of the
various pages that I haven't put in the pages themselves ????? Good
idea ?

Why not put them *on the page itself*?

Any other ways to get phrases, words, into the Google search .... other
than ginning (sp?) up a sentence to add to the page?

Don't use the same small set of words 100 times on a page, look for words
with a similar meaning. Write for humans.

--
John Need help with SEO? Get started with a SEO report of your site:

--> http://johnbokma.com/websitedesign/seo-expert-help.html

.Why not put them *on the page itself*?
Write for humans

Just so. It's a matter of clarity, style, repetition (i.e. lack of),
and esthetics. There is a lot of info on my pages .... but some words
are missing ..... I hate to throw in another sentence just to get a
word in which the page doesn't need ......

John Bokma wrote:

"Slide" <wdflannery (AT) aol (DOT) com> wrote:

What mileage is there to be had from the meta content name =
"descripton" tag ..... Google surely reads it .. as it sometimes uses
it when it lists the results of a search...... I assume it scans it for
searchable words? ..... I have a multi-page site and just copied the
initial html for each page .... but now I'm thinking I can put some
different words in the meta content name="description" tags of the
various pages that I haven't put in the pages themselves ????? Good
idea ?

Why not put them *on the page itself*?

Any other ways to get phrases, words, into the Google search .... other
than ginning (sp?) up a sentence to add to the page?

Don't use the same small set of words 100 times on a page, look for words
with a similar meaning. Write for humans.

--
John Need help with SEO? Get started with a SEO report of your site:

--> http://johnbokma.com/websitedesign/seo-expert-help.html

"Slide" <wdflannery (AT) aol (DOT) com> wrote:

John Bokma wrote:
.Why not put them *on the page itself*?
Write for humans

Just so. It's a matter of clarity, style, repetition (i.e. lack of),
and esthetics. There is a lot of info on my pages .... but some words
are missing ..... I hate to throw in another sentence just to get a
word in which the page doesn't need ......

If it doesn't need them, why put them in a description? Also, even if a
description is counted for weighting, then it's probably extremely low. If
the words are important to your visitors they probably should be in the
page anyway?

--
John Need help with SEO? Get started with a SEO report of your site:

--> http://johnbokma.com/websitedesign/seo-expert-help.html

John Bokma wrote:

"Slide" <wdflannery (AT) aol (DOT) com> wrote:

John Bokma wrote:
.Why not put them *on the page itself*?
Write for humans

Just so. It's a matter of clarity, style, repetition (i.e. lack of),
and esthetics. There is a lot of info on my pages .... but some words
are missing ..... I hate to throw in another sentence just to get a
word in which the page doesn't need ......

If it doesn't need them, why put them in a description? Also, even if a
description is counted for weighting, then it's probably extremely low. If
the words are important to your visitors they probably should be in the
page anyway?

--
John Need help with SEO? Get started with a SEO report of your site:

--> http://johnbokma.com/websitedesign/seo-expert-help.html

If the words are important to your visitors they probably should be in the
page anyway?

Not at all. They are not 'important' words, they are words that are
part of standand phrases in the population .... e.g. "calculus made
easy" ..... is "made" an important word .... no .... but my web page
doesn't have it .... so my site is not heard from on that search ...
whereas I rank high for "easy calculus" ..... get it ?????? In fact,
that example is exactly what started me thinking about this .... There
are other examples ...... and I don't want to have to say the same
thing 10 times using different catch phrases.....

Now ... back to the original question ... how to get Google to see
these words without putting them on my page ??????

And ... when does Google use the meta content name="description" ....
sometimes it prints in when reporting a search and sometimes the
relevant part of the page ..... (maybe when the matched words are in
the descripton ... I didin't pay close attention ... but I will) ...


John Bokma wrote:

"Slide" <wdflannery (AT) aol (DOT) com> wrote:

John Bokma wrote:
.Why not put them *on the page itself*?
Write for humans

Just so. It's a matter of clarity, style, repetition (i.e. lack of),
and esthetics. There is a lot of info on my pages .... but some words
are missing ..... I hate to throw in another sentence just to get a
word in which the page doesn't need ......

If it doesn't need them, why put them in a description? Also, even if a
description is counted for weighting, then it's probably extremely low. If
the words are important to your visitors they probably should be in the
page anyway?

--
John Need help with SEO? Get started with a SEO report of your site:

--> http://johnbokma.com/websitedesign/seo-expert-help.html

On 7 Oct 2006 17:16:22 -0700, "Slide" <wdflannery (AT) aol (DOT) com> wrote:

What mileage is there to be had from the meta content name =
"descripton" tag ..... Google surely reads it .. as it sometimes uses
it when it lists the results of a search...... I assume it scans it for
searchable words? ..... I have a multi-page site and just copied the
initial html for each page .... but now I'm thinking I can put some
different words in the meta content name="description" tags of the
various pages that I haven't put in the pages themselves ????? Good
idea ?

Just think of it as an occasional opportunity to present a sales
pitch, a very brief one.

I also assume that the meta content name="keywords" is totally useless?
Yes? No?

Currently arguably, though some will say that Yahoo uses it. It'll
probably come back into fashion one day so in case that day might be
today it's perhaps best to throw in a few relevant key phrases, while
you're in the neighbourhood, so to speak.

BB
--

http://www.kruse.co.uk/seo-sitemap.htm
http://www.here-be-posters.co.uk/art-prints-sitemap.htm
http://www.here-be-posters.co.uk/lithographs.htm

On 7 Oct 2006 21:43:03 -0700, "Slide" <wdflannery (AT) aol (DOT) com> wrote:

If the words are important to your visitors they probably should be in the
page anyway?

Not at all. They are not 'important' words, they are words that are
part of standand phrases in the population .... e.g. "calculus made
easy" ..... is "made" an important word .... no .... but my web page
doesn't have it .... so my site is not heard from on that search ...
whereas I rank high for "easy calculus" ..... get it ?????? In fact,
that example is exactly what started me thinking about this .... There
are other examples ...... and I don't want to have to say the same
thing 10 times using different catch phrases.....

Do two pages then.

Now ... back to the original question ... how to get Google to see
these words without putting them on my page ??????

And ... when does Google use the meta content name="description" ....
sometimes it prints in when reporting a search and sometimes the
relevant part of the page ..... (maybe when the matched words are in
the descripton ... I didin't pay close attention ... but I will) ...

Yup, put the keyphrase in the description tag and it should be
displayed, IIRC.

BB
--

http://www.kruse.co.uk/seo-sitemap.htm
http://www.here-be-posters.co.uk/art-prints-sitemap.htm
http://www.here-be-posters.co.uk/lithographs.htm

"Slide" wrote ...

What mileage is there to be had from the meta content name =
"descripton" tag ..... Google surely reads it .. as it sometimes uses
it when it lists the results of a search...... I assume it scans it for
searchable words? ..... I have a multi-page site and just copied the
initial html for each page .... but now I'm thinking I can put some
different words in the meta content name="description" tags of the
various pages that I haven't put in the pages themselves ?????
Good idea ?
I also assume that the meta content name="keywords" is totally useless?

All SEs read the meta description, and many use it in the serps, if it
includes the search term. Some directories also use it.

It also matters to SEs; there's increasing evidence that lack of Meta D is
likely to lead to supplementary listing and can lead to pages being dropped
entirely. using cloned Meta Ds, specially in similar pages, will also lead
to supplementart listing in some sites (not universal, other factors must be
involved).

Meta K probably has little value at the moment, since gross abuse a few
years ago - but that does not mean it has none (though possible), and it
does not rule out serious value in the future.

If you use meta tags, use them properly. They should reflect the page
content, not be used as attempted spam. Those 'techniques' are so tired, and
so easy for SEs to detect, that they are simply stupid - no other word fits,
sorry!
--

Andrew
Editor
http://www.seo2seo.com/

"Andrew Heenan" <andrew.heenan (AT) virgin (DOT) net> wrote

"Slide" wrote ...
What mileage is there to be had from the meta content name =
"descripton" tag ..... Google surely reads it .. as it sometimes uses
it when it lists the results of a search...... I assume it scans it for
searchable words? ..... I have a multi-page site and just copied the
initial html for each page .... but now I'm thinking I can put some
different words in the meta content name="description" tags of the
various pages that I haven't put in the pages themselves ?????
Good idea ?
I also assume that the meta content name="keywords" is totally useless?

All SEs read the meta description, and many use it in the serps, if it
includes the search term. Some directories also use it.

It also matters to SEs; there's increasing evidence that lack of Meta D is
likely to lead to supplementary listing and can lead to pages being
dropped entirely. using cloned Meta Ds, specially in similar pages, will
also lead to supplementart listing in some sites (not universal, other
factors must be involved).

Yep, this correct in my findings also.

Stacey

--
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