Linking to PR0 Sites & Other Link Exchanges

Two questions for the experts:

(1) Is there any advantage/disadvantage in a PR3 site trading links
with a PR0?

(2) Is there any advantage/disadvantage in participating in a
reciprocal link arrangement with sites whose content is unrelated to
mine? I'm not talking about FFAs or link farms -- just sites like
GotLinks.com that make it easy for webmasters to find others who are
willing to participate in exchanging links.

Thanks for your time and opinions.

On 28 Oct 2005 13:59:00 -0700, "whitesmith" <apasserby (AT) hushmail (DOT) com>
wrote:

Two questions for the experts:

(1) Is there any advantage/disadvantage in a PR3 site trading links
with a PR0?

Depends a lot on the nature of the sites in question. If they are both
quality sites on the same subject, or related subjects, then I don't
see it doing either party any harm.

(2) Is there any advantage/disadvantage in participating in a
reciprocal link arrangement with sites whose content is unrelated to
mine? I'm not talking about FFAs or link farms -- just sites like
GotLinks.com that make it easy for webmasters to find others who are
willing to participate in exchanging links.

I've believed for ages this kind of thing was going to start getting
hammered and I'm hearing that with this update that's what's
happening. So I'd advise against it. A handful of links is ok because
that's natural - link to your friend's site and so on - but serried
ranks of reciprocals to unrelated sites just isn't going to do you any
good.
I'm not saying you'll be penalised, just that you'll expend effort for
no gain.

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