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Keyword Research: WordTracker vs Overture

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Terry
 
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Default Keyword Research: WordTracker vs Overture - 11-16-2005 , 10:09 AM






Hi,

I tried the keyword search at digitalpoint.com and found some big
difference between the results from WordTracker and that from Overture.
Which one is more accurate?

What keyword search tools do you guys use? Is WordTracker a good choice
that is worth paying for?

I also wonder which websites offer free rank-checking tools for targeted
keywords for a website, or which stand-alone program do the best job

Thanks in advance!

Terry

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www.1-script.com
 
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Default Re: Keyword Research: WordTracker vs Overture - 11-16-2005 , 11:28 AM






Terry wrote:




Quote:
Hi,

I tried the keyword search at digitalpoint.com and found some big
difference between the results from WordTracker and that from Overture.

Which one is more accurate?

What keyword search tools do you guys use? Is WordTracker a good choice

that is worth paying for?

I also wonder which websites offer free rank-checking tools for
targeted
keywords for a website, or which stand-alone program do the best job

Thanks in advance!

Terry
Are you just gathering keywords for a PPC ad campaign or doing research on
their popularity?
If you are just gathering, the difference is good, just merge the lists.

If you are researching on the keyword popularity, there is no absolutely
reliable source of data out there. Wordtracker uses data from meta search
engines and tries to approximate how many people used the same keyword
WITHOUT meta engines. Not exact science, if you ask me. They can easily
miss the actual target by a decimal point. Overture uses only Yahoo data
(although with proliferation of YPN they'll have access to much more than
just Y! - see yesterday's posts about similar issue with Google
Analytics). On my sites Y!'s share is between 2.5% and 30%, so it's easy
to assume that Overture cannot see MOST of the traffic hence its data is
not reliable either.

--
Cheers,
Dmitri
See Site Sig Below
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Terry
 
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Default Re: Keyword Research: WordTracker vs Overture - 11-16-2005 , 11:40 AM




Quote:
Are you just gathering keywords for a PPC ad campaign or doing research on
their popularity?
If you are just gathering, the difference is good, just merge the lists.

If you are researching on the keyword popularity, there is no absolutely
reliable source of data out there. Wordtracker uses data from meta search
engines and tries to approximate how many people used the same keyword
WITHOUT meta engines. Not exact science, if you ask me. They can easily
miss the actual target by a decimal point. Overture uses only Yahoo data
(although with proliferation of YPN they'll have access to much more than
just Y! - see yesterday's posts about similar issue with Google
Analytics). On my sites Y!'s share is between 2.5% and 30%, so it's easy
to assume that Overture cannot see MOST of the traffic hence its data is
not reliable either.
Thanks for the quick response! I am looking for the best keywords for
optimization. I am really new to this. Do you mind explaining what the
"meta search" is.

Is there a way to find out keywords and their frequencies on Google?

Terry


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Berimor
 
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Default Re: Keyword Research: WordTracker vs Overture - 11-16-2005 , 05:18 PM



On Wed, 16 Nov 2005 09:09:56 -0600, Terry <gobeyondgobeyond (AT) yah00 (DOT) c0m>
wrote:

Quote:
Hi,

I tried the keyword search at digitalpoint.com and found some big
difference between the results from WordTracker and that from Overture.
Which one is more accurate?

What keyword search tools do you guys use? Is WordTracker a good choice
that is worth paying for?
One thing i can say for sure.
Once i was burned with Overture's results - very hurt. So i do not believe
it any more.




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www.1-script.com
 
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Default Re: Keyword Research: WordTracker vs Overture - 11-16-2005 , 09:35 PM




Terry wrote:


Quote:
Thanks for the quick response! I am looking for the best keywords for
optimization. I am really new to this. Do you mind explaining what
the
"meta search" is.

Is there a way to find out keywords and their frequencies on Google?
meta search engines are ones that do not have their own indexes but rather
search through other, real search engines and format their responses into
their own. Sometimes they add where the info is coming from (Google,
Yahoo) sometimes they don't. Apparently WordTracker has agreements with
some of those meta search engines (I forgot exactly which ones) and their
feed WordTacker the stats about keywords that people search for. Also
apparent that only handful of people actually use meta search engines
instead of going directly to Google. Therefore WordTracker has to multiply
the number of searches by the factor that they think reflect the
proportion of the people that search via metas versus going directly to
Google. This factor is what makes it so unreliable.

However, this is the only way to get data about Google searches because
Google does not report that data directly. You can still get a glimpse of
keyword statistics on Google by using Google AdWords keywords tool. You
have to have AdWords account for that.
Hope this helps,
Good luck!

--
Cheers,
Dmitri
See Site Sig Below
-------------------------------------


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Article posted with Web Developer's USENET Archive
http://www.1-script.com/forums
Web and RSS gateway to your favorite newsgroup -
alt.internet.search-engines - 19260 messages and counting!
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