keyord density wierdness

im checking my site www.iosilver.co.uk with the googlerankings.com keyword
density checker and its saying my second to top term is jeweller - i believe
its picking it up from the term jewellery - yet when i check the search
leader www.inspirals.co.uk it doesnt make jeweller out of the word jewellery
? whats going on - anyone?

Mark

mark | r wrote:

im checking my site www.iosilver.co.uk with the googlerankings.com keyword
density checker and its saying my second to top term is jeweller - i believe
its picking it up from the term jewellery - yet when i check the search
leader www.inspirals.co.uk it doesnt make jeweller out of the word jewellery
? whats going on - anyone?

Stemming. Jewel is the root word. Google and Yahoo! both support
stemming but will prefer an exact match. I don't think MSN Beta search
does, at least not when I tested it a few days agao.

So it is reasonable to use stemming in your keyword density.