Google odd search result

Searched for "site:.uk tv schedules"

First result (above the BBC) was the totally irrelevant Buttle's "the
supplier of choice for: timber, building materials, and tools ..." It's a
frameset; the frame doesn't contain the search terms and as far as I can
see, neither does the content page. Nothing relevant in meta tags or
anything that I can see. No hidden text etc. I've been using Google pretty
well since it started and have never before seen such a bad search result
in first position. How does it do it?

Also searching without the site:.uk still brings up Buttles, but this time
below the BBC even though they are both .co.uk sites. Is there any way to
explain these mysteries?

--
Tony W
My e-mail address has no hyphen
- but please don't use it, reply to the group.

"Tony" <news-reply (AT) t-onywoolf (DOT) co.uk> wrote

Searched for "site:.uk tv schedules"

First result (above the BBC) was the totally irrelevant Buttle's "the
supplier of choice for: timber, building materials, and tools ..." It's a
frameset; the frame doesn't contain the search terms and as far as I can
see, neither does the content page. Nothing relevant in meta tags or
anything that I can see. No hidden text etc. I've been using Google
pretty
well since it started and have never before seen such a bad search result
in first position. How does it do it?

Also searching without the site:.uk still brings up Buttles, but this time
below the BBC even though they are both .co.uk sites. Is there any way
to
explain these mysteries?

--

It's pulling a re-direct from buttle.com which is an old site dating
back to 1996. looks like the owner of buttle.co.uk aquired the
domain around September of last year.

Tony wrote:

Searched for "site:.uk tv schedules"

How does it do it?

inbound links with relevant anchor text; that is how Google still works.

You can either blame the people who don't update their links when the
nature of a site changes, blame Buttle.co.uk for removing their TV
schedules or blame Google for having an algorithm that puts most of its
weight on off-page factors.

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