Ethical search engine optimization

Ethical search engine optimization leads to a symbiotic relationship:

1.Search engines: They win as they are provided with pages that are
easy to understand and that contain the quality information that their
visitors search for.

2.Searchers: They win as they are getting what they ask for from the
search engines. They search for "green widgets" and get a page about
green widgets.

3.Web site owners: They win as they are getting quality visitors who
are interested in what their web site has to offer.


--------------------
Preet Kanwaljit Singh
http://www.search-engine-ranking-seo-ppc-traffic.com
1-916-256-3052

in an ideal world this would be great, but there are too many black hat
seo'ers out there spoiling the results (damned i hate scraper sites and dmoz
clones)

mark
www.iosilver.co.uk

<preet.kanwaljit (AT) gmail (DOT) com> wrote

Ethical search engine optimization leads to a symbiotic relationship:

1.Search engines: They win as they are provided with pages that are
easy to understand and that contain the quality information that their
visitors search for.

2.Searchers: They win as they are getting what they ask for from the
search engines. They search for "green widgets" and get a page about
green widgets.

3.Web site owners: They win as they are getting quality visitors who
are interested in what their web site has to offer.


--------------------
Preet Kanwaljit Singh
http://www.search-engine-ranking-seo-ppc-traffic.com
1-916-256-3052

__/ [preet.kanwaljit (AT) gmail (DOT) com] on Tuesday 13 September 2005 00:11 \__

Ethical search engine optimization leads to a symbiotic relationship:

1.Search engines: They win as they are provided with pages that are
easy to understand and that contain the quality information that their
visitors search for.

2.Searchers: They win as they are getting what they ask for from the
search engines. They search for "green widgets" and get a page about
green widgets.

3.Web site owners: They win as they are getting quality visitors who
are interested in what their web site has to offer.

This is a very neat analysis. It justifies and promotes more of SEO that is
well-intended, thereby benefiting all corners. Can SEO be described as the
so-called 'science' of how to construct pages properly? For example:

-Use meaningful anchor text to attribute contextual information to the
source, e.g. no ">click here< to the cool site"

-Do not link excessively, but allow navigation to other _related_ content

-Use meaningful title, e.g. NOT "New Document" or "My Homepage".

Roy