Ethical Adwords?

Hi group - I have signed up for Google's Adwords program. I was thinking of
putting keywords in my adword campaign that may reflect my local major
competitor.

Do you think this is a good idea ? I know my competitor does not subscribe
to adwords.

Thanks - sorry for the mundane question -- I'm a newbie.

david

On Sun, 21 Dec 2003 02:42:27 GMT, "Hunter" <thehunter (AT) rogers (DOT) ca>
wrote:

Hi group - I have signed up for Google's Adwords program. I was thinking of
putting keywords in my adword campaign that may reflect my local major
competitor.

Do you think this is a good idea ? I know my competitor does not subscribe
to adwords.

Thanks - sorry for the mundane question -- I'm a newbie.

david

I think there may be court case pending about that very practice. Keep
an eye on the tech & business news.

Hi group - I have signed up for Google's Adwords program. I was thinking of
putting keywords in my adword campaign that may reflect my local major
competitor.

Do you think this is a good idea ? I know my competitor does not subscribe
to adwords.

Thanks - sorry for the mundane question -- I'm a newbie.

david

I think there may be court case pending about that very practice. Keep
an eye on the tech & business news.

But perhaps Hunter meant triggering the ad on the competitor's keywords?
I don't think there's anything wrong with that. However, if you use your competitor's
name or/and product names in the text that is displayed, then you might ask for trouble.

"Hunter" <thehunter (AT) rogers (DOT) ca> wrote

Hi group - I have signed up for Google's Adwords program. I was thinking
of
putting keywords in my adword campaign that may reflect my local major
competitor.

Do you think this is a good idea ? I know my competitor does not subscribe
to adwords.

Thanks - sorry for the mundane question -- I'm a newbie.

david

You can bid on what you like provided you are not using Trademark names or
Copyrighted slogans. These techniques are 'expected' in Capitalism. Dirty
play is a standard.


Barry
http://www.uk-present.co.uk/


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"Mike" <nospam (AT) nospam (DOT) com> wrote

Hi group - I have signed up for Google's Adwords program. I was
thinking of
putting keywords in my adword campaign that may reflect my local major
competitor.

Do you think this is a good idea ? I know my competitor does not
subscribe
to adwords.

Thanks - sorry for the mundane question -- I'm a newbie.

david

I think there may be court case pending about that very practice. Keep
an eye on the tech & business news.

But perhaps Hunter meant triggering the ad on the competitor's keywords?
I don't think there's anything wrong with that. However, if you use your
competitor's
name or/and product names in the text that is displayed, then you might
ask for trouble.

Hi All - I guess I wasn't specific enough!

For an example: we both sell gift baskets online. However, I am located in
the city of Toronto while her store is located outside Toronto in a small
town called Uxbridge. So - do you think it's Ok if I use 'gift baskets
Uxbridge' as a keyword/phrase ? ?

Thanks again.

david

I'd say that as long as you honestly wish to do business with folks in that
location, then the "Uxbridge" term isn't unethical at all.

--
Paul Cowan
www.iconix.biz


"Hunter" <thehunter (AT) rogers (DOT) ca> wrote

"Mike" <nospam (AT) nospam (DOT) com> wrote in message
news:UKdFb.39291$mU6.142568 (AT) newsb (DOT) telia.net...

Hi group - I have signed up for Google's Adwords program. I was
thinking of
putting keywords in my adword campaign that may reflect my local
major
competitor.

Do you think this is a good idea ? I know my competitor does not
subscribe
to adwords.

Thanks - sorry for the mundane question -- I'm a newbie.

david

I think there may be court case pending about that very practice. Keep
an eye on the tech & business news.

But perhaps Hunter meant triggering the ad on the competitor's keywords?
I don't think there's anything wrong with that. However, if you use your
competitor's
name or/and product names in the text that is displayed, then you might
ask for trouble.

Hi All - I guess I wasn't specific enough!

For an example: we both sell gift baskets online. However, I am located in
the city of Toronto while her store is located outside Toronto in a small
town called Uxbridge. So - do you think it's Ok if I use 'gift baskets
Uxbridge' as a keyword/phrase ? ?

Thanks again.

david

If you are both selling ibm computers, than by all means use ibm in your
ads. If he is selling a unique or trademarked product, still do it. It may
take him a while to find an attorney before he can sue you. All is fair in
love and war.
"Barry Wright" <bazzais (AT) hotmail (DOT) com> wrote

"Hunter" <thehunter (AT) rogers (DOT) ca> wrote in message
news:nM7Fb.101353$ea%.88417 (AT) news01 (DOT) bloor.is.net.cable.rogers.com...
Hi group - I have signed up for Google's Adwords program. I was thinking
of
putting keywords in my adword campaign that may reflect my local major
competitor.

Do you think this is a good idea ? I know my competitor does not
subscribe
to adwords.

Thanks - sorry for the mundane question -- I'm a newbie.

david


You can bid on what you like provided you are not using Trademark names or
Copyrighted slogans. These techniques are 'expected' in Capitalism.
Dirty
play is a standard.


Barry
http://www.uk-present.co.uk/


---
The outgoing mail from this machine has been scanned.
Checked by AVG anti-virus system (http://www.grisoft.com).
Version: 6.0.553 / Virus Database: 345 - Release Date: 18/12/2003

"Articus" <abstractpaintings (AT) hotmail (DOT) com> wrote

If you are both selling ibm computers, than by all means use ibm in your
ads. If he is selling a unique or trademarked product, still do it. It
may
take him a while to find an attorney before he can sue you. All is fair
in
love and war.

Thanks Articu s- this is *exactly* what I wanted to hear.