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Best approch for website address.
Search Engine Optimization Discussion about SEO/Search Engine Optimization (alt.internet.search-engines)
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#11
 
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Re: Best approch for website address. -
10-03-2007
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On 2 Oct, 13:27, Jez <j... (AT) virgin (DOT) net> wrote: Jon wrote: Hello all, What is the best approch for a website address in order to achieve a high search engine result. For example, iswww.newcastleonline.combetter thanwww.newcastle-online.com if the keyword in google for example was 'newcastle hotels'? Thank you, Jon Please don't spam this NG with your thinly veiled cries for help and advice! Just kidding - but I wouldn't be surprised if *someone* here doesn't post that! Regarding the domain. It's great if you can get a domain name that is descriptive of what content is on the site, but not imperative. Having keyword-keyword or keywordkeyword is good when trying to get backlinks. It gives you a chance of always getting your keywords in the link if only the link is posted with no anchor text. With regards to which is better kw-kw or kwkw I would say that kwkw is the more memorable for type in traffic. With regards to which the search engines prefer I don't think that there is a noticeable difference. Hope this helps. Jez. Thank you for the reply mate. It was an honest question  I've been doing some reading and followed a number of SEO tips, but before I register the required address (the above was just an example) I wanted to make sure I get the right one. What do you mean by "backlinks" and "It gives you a chance of always getting your keywords in the link if only the link is posted with no anchor text". How can a link not have anchor text? Thanks, Jon |
The benefit of having your keywords in the domain are, for instance
here. When you post a link here you JUST get to post the URL and not any
anchor text. Also, if lets say you get your site into DMOZ.org, they
will not give you a SEO friendly title as an anchor link they will
always opt for the official name of the business or site or the domain
name. This ensures that you get the maximum benefit from a link on
another site - also known as a backlink or incoming link.
Hope this helps.
Jez.
#12
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On Oct 2, 1:27 pm, Jez <j... (AT) virgin (DOT) net> wrote: Jon wrote: Hello all, What is the best approch for a website address in order to achieve a high search engine result. For example, iswww.newcastleonline.combetter thanwww.newcastle-online.com if the keyword in google for example was 'newcastle hotels'? Thank you, Jon Please don't spam this NG with your thinly veiled cries for help and advice! Hey Jez, ROFLOL does seem a few here think everything is SPAM! Just kidding - but I wouldn't be surprised if *someone* here doesn't post that! Regarding the domain. It's great if you can get a domain name that is descriptive of what content is on the site, but not imperative. Having keyword-keyword or keywordkeyword is good when trying to get backlinks. It gives you a chance of always getting your keywords in the link if only the link is posted with no anchor text. With regards to which is better kw-kw or kwkw I would say that kwkw is the more memorable for type in traffic. With regards to which the search engines prefer I don't think that there is a noticeable difference. Hope this helps. Jez. Hyphenated domains are best because they are readable by Google as separate words where as keywordkeyword.com is not. It's obvious really, take the above is keywordkeyword.com targeting- key word keyword key word key word keyword keyword k eyw ordkey word keywordkeyword ke ywo rdkey wor d Some of these make real words, some are gibberish, how is Google etc... to decide which one(s) the domain is about? And what if it's a made up name or a new brand or something (it would need an enormous database of what EVERYTHING means)? There's no easy way to determine what a string of letters means in a domain and so Google etc... has to use a set of separators (hyphen)? I heard Google was considering using underscores as separators as well (which would make sense for file names), but not confirmed it (must setup a test). Right now the only way you can be 100% sure words within a domain can help with rankings are in this format- keyword.com (single word domain) keyword-phrase.com (a phrase separated by hyphens) Wrote about it here http://www.seo-gold.com/seo-tutorial...n-name-choice/ a while back. |
discussion! :-D
Agreed. The SEO friendly way is kw-kw. The more memorable way for actual
people to remember and type in I think is kwkw but as this is about SEO
then Dave's correct :-)
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David -- http://www.google-adsense-templates....dpress-themes/ |
#13
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On Tue, 02 Oct 2007 13:27:07 +0100, Jez <j.ez (AT) virgin (DOT) net> wrote: I'd get both and have kwkw forward to kw-kw. BB |
jez.
#14
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On Oct 2, 1:27 pm, Jez <j... (AT) virgin (DOT) net> wrote: Jon wrote: Hello all, What is the best approch for a website address in order to achieve a high search engine result. For example, iswww.newcastleonline.combetter thanwww.newcastle-online.com if the keyword in google for example was 'newcastle hotels'? Thank you, Jon Please don't spam this NG with your thinly veiled cries for help and advice! Hey Jez, ROFLOL does seem a few here think everything is SPAM! Just kidding - but I wouldn't be surprised if *someone* here doesn't post that! Regarding the domain. It's great if you can get a domain name that is descriptive of what content is on the site, but not imperative. Having keyword-keyword or keywordkeyword is good when trying to get backlinks. It gives you a chance of always getting your keywords in the link if only the link is posted with no anchor text. With regards to which is better kw-kw or kwkw I would say that kwkw is the more memorable for type in traffic. With regards to which the search engines prefer I don't think that there is a noticeable difference. Hope this helps. Jez. Hyphenated domains are best because they are readable by Google as separate words where as keywordkeyword.com is not. It's obvious really, take the above is keywordkeyword.com targeting- key word keyword key word key word keyword keyword k eyw ordkey word keywordkeyword ke ywo rdkey wor d Some of these make real words, some are gibberish, how is Google etc... to decide which one(s) the domain is about? And what if it's a made up name or a new brand or something (it would need an enormous database of what EVERYTHING means)? There's no easy way to determine what a string of letters means in a domain and so Google etc... has to use a set of separators (hyphen)? I heard Google was considering using underscores as separators as well (which would make sense for file names), but not confirmed it (must setup a test). |
With domain names Google appears to be often able to separate out the
words but I wouldn't rely on this with obscure words. Google in general
treats underscores and punctuation marks as word separators in addition
to white space. Outside domain names, with hyphens it first checks if it
is a recognised hyphenated word.
For some time (it may be changing now) the fashionable preference has
been to avoid hyphenation in domain names although, as you say,
hyphenation is more SE friendly.
--
Philip Baker
PJB Software
Thalasson Web Resources
#15
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In article <1191368043.328787.243... (AT) 22g2000hsm (DOT) googlegroups.com>, SEO Dave <seo-d... (AT) search-engine-optimization-services (DOT) co.uk> writes Hyphenated domains are best because they are readable by Google as separate words where as keywordkeyword.com is not. It's obvious really, take the above is keywordkeyword.com targeting- key word keyword key word key word keyword keyword k eyw ordkey word keywordkeyword ke ywo rdkey wor d Some of these make real words, some are gibberish, how is Google etc... to decide which one(s) the domain is about? And what if it's a made up name or a new brand or something (it would need an enormous database of what EVERYTHING means)? There's no easy way to determine what a string of letters means in a domain and so Google etc... has to use a set of separators (hyphen)? I heard Google was considering using underscores as separators as well (which would make sense for file names), but not confirmed it (must setup a test). With domain names Google appears to be often able to separate out the words but I wouldn't rely on this with obscure words. |
and with some keyphrases marking related phrases within the URL of the
search results. This is not the same of actually using this
information in the algo.
Try to find a search result with a partial URL, for example if you had
a URL like www.street.com and you can find it with a search for tree
despite that word (or phrase) not being in the content. You might find
a match when Google uses the "Did you mean:" option, Google is doing
so strange things with these results!
Quote:
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Google in general treats underscores and punctuation marks as word separators in addition to white space. |
messed up) are NOT word separators. If you can show a SERPs example of
an underscored filename that doesn't include that phrase on the page
then you have evidence. Having an underscored phrase highlighted in a
search does not mean Google uses underscores.
Also
http://www.mattcutts.com/blog/dashes-vs-underscores/
http://www.mattcutts.com/blog/whiteh...-for-bloggers/
"If you read Stephan Spencer's write-up, he says some people thought
that underscores are the same as dashes to Google now, and I didn't
quite say that in the talk. I said that we had someone looking at that
now. So I wouldn't consider it a completely done deal at this point.
But note that I also said if you'd already made your site with
underscores, it probably wasn't worth trying to migrate all your urls
over to dashes. If you're starting fresh, I'd still pick dashes."
So there's a possibility underscores will be treated as separators,
but I can't find any confirmations it's part of the algo right now (so
could still be on the horizon). Pretty reasonable to assume Matt will
blog about it when it's implemented.
Best advise for a new site/page use hyphens as you can be 100% sure it
is treated as a separator.
Quote:
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Outside domain names, with hyphens it first checks if it is a recognised hyphenated word. |
What's a recognised hyphenated word?
If you are trying to say hyphenated real words are counted, then you
are wrong. Any word, real or made up will count towards that search.
Quote:
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For some time (it may be changing now) the fashionable preference has been to avoid hyphenation in domain names although, as you say, hyphenation is more SE friendly. |
been using hyphenated domain names for many years. See if you can find
a competitive two word SERP where the keyword1-keyword2.tld is
available! You might find the odd obscure tld, but they are snapped up
real quick and so you have to go with multiple words or add a non
keyword like www.seo-gold.com
Doh! thought I was number one for the SEO Consultant SERP on
Google.com, but bought a new PC recently and it defaults to
Google.co.uk
1st in google.co.uk (the web and UK specific)
6th domain in google.com
with www.seo-consultant-services.co.uk
Shows how hyphenated domains can do well.
David
--
http://www.google-adsense-templates.co.uk/
#16
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On Oct 5, 12:29 am, Philip Baker <n... (AT) thalasson (DOT) com> wrote: In article <1191368043.328787.243... (AT) 22g2000hsm (DOT) googlegroups.com>, SEO Dave <seo-d... (AT) search-engine-optimization-services (DOT) co.uk> writes Hyphenated domains are best because they are readable by Google as separate words where as keywordkeyword.com is not. It's obvious really, take the above is keywordkeyword.com targeting- key word keyword key word key word keyword keyword k eyw ordkey word keywordkeyword ke ywo rdkey wor d Some of these make real words, some are gibberish, how is Google etc... to decide which one(s) the domain is about? And what if it's a made up name or a new brand or something (it would need an enormous database of what EVERYTHING means)? There's no easy way to determine what a string of letters means in a domain and so Google etc... has to use a set of separators (hyphen)? I heard Google was considering using underscores as separators as well (which would make sense for file names), but not confirmed it (must setup a test). With domain names Google appears to be often able to separate out the words but I wouldn't rely on this with obscure words. No it doesn't, you are mistaking Google highlighting search phrases and with some keyphrases marking related phrases within the URL of the search results. This is not the same of actually using this information in the algo. Try to find a search result with a partial URL, for example if you had a URL like www.street.com and you can find it with a search for tree despite that word (or phrase) not being in the content. You might find a match when Google uses the "Did you mean:" option, Google is doing so strange things with these results! Google in general treats underscores and punctuation marks as word separators in addition to white space. Last time I checked underscores (I must setup a new test, last one got messed up) are NOT word separators. If you can show a SERPs example of an underscored filename that doesn't include that phrase on the page then you have evidence. Having an underscored phrase highlighted in a search does not mean Google uses underscores. Also http://www.mattcutts.com/blog/dashes-vs-underscores/ http://www.mattcutts.com/blog/whiteh...-for-bloggers/ "If you read Stephan Spencer's write-up, he says some people thought that underscores are the same as dashes to Google now, and I didn't quite say that in the talk. I said that we had someone looking at that now. So I wouldn't consider it a completely done deal at this point. But note that I also said if you'd already made your site with underscores, it probably wasn't worth trying to migrate all your urls over to dashes. If you're starting fresh, I'd still pick dashes." So there's a possibility underscores will be treated as separators, but I can't find any confirmations it's part of the algo right now (so could still be on the horizon). Pretty reasonable to assume Matt will blog about it when it's implemented. Best advise for a new site/page use hyphens as you can be 100% sure it is treated as a separator. Some time ago (years ago) I did some tests comparing dashes with |
was treating underscores rather than dashes as word separators.
Unfortunately I didn't keep the details of the tests. But based
on what you are saying I have re-examined this and come to
conclusion that you are very probably right and I was wrong.
Quote:
|
For some time (it may be changing now) the fashionable preference has been to avoid hyphenation in domain names although, as you say, hyphenation is more SE friendly. Depends what you mean by "some time"? I'd say those in the know have been using hyphenated domain names for many years. See if you can find a competitive two word SERP where the keyword1-keyword2.tld is available! You might find the odd obscure tld, but they are snapped up real quick and so you have to go with multiple words or add a non keyword like www.seo-gold.com |
interested in SEO.
I have just recently been able to acquire fractal-factory.com
fractalfactory.com was already taken and it looks like it is
owned by a small, essentially web based, business; just the kind
of site that _could_ benefit from SEO.
--
Philip Baker
PJB Software
Thalasson Web Resources
#17
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In article <1191596890.845273.264320 (AT) g4g2000hsf (DOT) googlegroups.com , SEO Dave <seo-dave (AT) search-engine-optimization-services (DOT) co.uk writes On Oct 5, 12:29 am, Philip Baker <n... (AT) thalasson (DOT) com> wrote: In article <1191368043.328787.243... (AT) 22g2000hsm (DOT) googlegroups.com>, SEO Dave <seo-d... (AT) search-engine-optimization-services (DOT) co.uk> writes Hyphenated domains are best because they are readable by Google as separate words where as keywordkeyword.com is not. It's obvious really, take the above is keywordkeyword.com targeting- key word keyword key word key word keyword keyword k eyw ordkey word keywordkeyword ke ywo rdkey wor d Some of these make real words, some are gibberish, how is Google etc... to decide which one(s) the domain is about? And what if it's a made up name or a new brand or something (it would need an enormous database of what EVERYTHING means)? There's no easy way to determine what a string of letters means in a domain and so Google etc... has to use a set of separators (hyphen)? I heard Google was considering using underscores as separators as well (which would make sense for file names), but not confirmed it (must setup a test). With domain names Google appears to be often able to separate out the words but I wouldn't rely on this with obscure words. No it doesn't, you are mistaking Google highlighting search phrases and with some keyphrases marking related phrases within the URL of the search results. This is not the same of actually using this information in the algo. Try to find a search result with a partial URL, for example if you had a URL like www.street.com and you can find it with a search for tree despite that word (or phrase) not being in the content. You might find a match when Google uses the "Did you mean:" option, Google is doing so strange things with these results! Google in general treats underscores and punctuation marks as word separators in addition to white space. Last time I checked underscores (I must setup a new test, last one got messed up) are NOT word separators. If you can show a SERPs example of an underscored filename that doesn't include that phrase on the page then you have evidence. Having an underscored phrase highlighted in a search does not mean Google uses underscores. Also http://www.mattcutts.com/blog/dashes-vs-underscores/ http://www.mattcutts.com/blog/whiteh...-for-bloggers/ "If you read Stephan Spencer's write-up, he says some people thought that underscores are the same as dashes to Google now, and I didn't quite say that in the talk. I said that we had someone looking at that now. So I wouldn't consider it a completely done deal at this point. But note that I also said if you'd already made your site with underscores, it probably wasn't worth trying to migrate all your urls over to dashes. If you're starting fresh, I'd still pick dashes." So there's a possibility underscores will be treated as separators, but I can't find any confirmations it's part of the algo right now (so could still be on the horizon). Pretty reasonable to assume Matt will blog about it when it's implemented. Best advise for a new site/page use hyphens as you can be 100% sure it is treated as a separator. Some time ago (years ago) I did some tests comparing dashes with underscores and came to the conclusion, at that time, that Google was treating underscores rather than dashes as word separators. Unfortunately I didn't keep the details of the tests. But based on what you are saying I have re-examined this and come to conclusion that you are very probably right and I was wrong. For some time (it may be changing now) the fashionable preference has been to avoid hyphenation in domain names although, as you say, hyphenation is more SE friendly. Depends what you mean by "some time"? I'd say those in the know have been using hyphenated domain names for many years. See if you can find a competitive two word SERP where the keyword1-keyword2.tld is available! You might find the odd obscure tld, but they are snapped up real quick and so you have to go with multiple words or add a non keyword like www.seo-gold.com Many web site owners, sometimes quite reasonably, are not interested in SEO. I have just recently been able to acquire fractal-factory.com fractalfactory.com was already taken and it looks like it is owned by a small, essentially web based, business; just the kind of site that _could_ benefit from SEO. |
and not going to the other site in error.
BB
--
http://www.fat-odin.com/
http://www.kruse.co.uk/close-ended-questions.htm
http://www.kruse.co.uk/seo-software-review.htm
#18
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On Sun, 7 Oct 2007 23:33:55 +0100, Philip Baker <news (AT) thalasson (DOT) com wrote: I have just recently been able to acquire fractal-factory.com fractalfactory.com was already taken and it looks like it is owned by a small, essentially web based, business; just the kind of site that _could_ benefit from SEO. The problem you'll have there is getting people to remember the hyphen and not going to the other site in error. BB |
have been preferring the non-hyphenated version of a name. But in this
case, for 99.99 % of occasions people will be going to the site by
clicking on a link.
--
Philip Baker
PJB Software
Thalasson Web Resources
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