"Chugga Chugg!!" <DGKwong (AT) gmail (DOT) com> ...
Quote:
how do you measure the success of a link building campaign?
One way I can think of measuring results is to keep track
of visits, but what if your campaign is driven to build relevant links
and not drive traffic? What I mean by that is what if your link ends
up on a blog and your traffic has an initial jump, but dies off
shortly after? Another alternative was to keep track of the SERPs. |
Link building is one part of SEO; and a shrinking part at that. It is never
an end in itself (unless you've sold it that way - silly old you!).
Many of my sites have just a handful of links, usually including a Quality
Directory or two, and I don't worry about 'link building' in the least - I'm
just happy in the knowledge that my sites routinely outrank sites with
*thousands* of crap links.
You measure the success of your *SEO* by conversions and return on
investment; nothing else matters, though it can be useful to track serps for
key phrases when you have concerns about a site (eg it's new).
Link building is stone age SEO - get with the program!
--
Andrew
seo2seo.com
sick-site-syndrome.com
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