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~article~ Websites face four-second cut-off
Search Engine Optimization Discussion about SEO/Search Engine Optimization (alt.internet.search-engines)
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~article~ Websites face four-second cut-off -
11-09-2006
, 09:55 PM
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From http://news.bbc.co.uk/2/hi/technology/6131668.stm Shoppers are likely to abandon a website if it takes longer than four seconds to load, a survey suggests. The research by Akamai revealed users' dwindling patience with websites that take time to show up. It found 75% of the 1,058 people asked would not return to websites that took longer than four seconds to load. The time it took a site to appear on screen came second to high prices and shipping costs in the list of shoppers' pet-hates, the research revealed. |
(e.g. you need to check out in order to see that PayPal is not among
those).
Lack of support of Paypal is number #2 here.
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Akamai consulted those who shop regularly online to find out what they like and dislike about e-tailing sites. About half of mature net-shoppers - who have been buying online for more than two years or who spend more than $1,500 (£788) a year online - ranked page-loading time as a priority. |
as long as the info I am looking for is there. Oh, and that the back
button *works* and that I can open new tabs with middle mouse instead of
bumping into badly written JavaScript. Oh, and don't open a !"&"&&"& new
window every time.
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It found that one-third of those questioned abandon sites that take time to load, are hard to navigate or take too long to handle the checkout process. |
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To make matters worse, the research found that the experience shoppers have on a retail site colours their entire view of the company behind it. |
it accepted PayPal. When checking out they didn't. Huge fuck up, and
I'll never ever going to buy with them. I did send an angry letter. Did
they say: sorry, fuck up, we make sure you can pay with paypal for now,
but we actually don't support it. No. They said that I could pay with
cc, bye bye.
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About 30% of those responding said they formed a "negative perception" of a company with a badly put-together site or would tell their family and friends about their experiences. |
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John Need help with SEO? Get started with a SEO report of your site:
--> http://johnbokma.com/websitedesign/seo-expert-help.html
#3
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From http://news.bbc.co.uk/2/hi/technology/6131668.stm Shoppers are likely to abandon a website if it takes longer than four seconds to load, a survey suggests. The research by Akamai revealed users' dwindling patience with websites that take time to show up. It found 75% of the 1,058 people asked would not return to websites that took longer than four seconds to load. The time it took a site to appear on screen came second to high prices and shipping costs in the list of shoppers' pet-hates, the research revealed. Akamai consulted those who shop regularly online to find out what they like and dislike about e-tailing sites. About half of mature net-shoppers - who have been buying online for more than two years or who spend more than $1,500 (£788) a year online - ranked page-loading time as a priority. It found that one-third of those questioned abandon sites that take time to load, are hard to navigate or take too long to handle the checkout process. The four-second threshold is half the time previous research, conducted during the early days of the web-shopping boom, suggested that shoppers would wait for a site to finish loading. To make matters worse, the research found that the experience shoppers have on a retail site colours their entire view of the company behind it. About 30% of those responding said they formed a "negative perception" of a company with a badly put-together site or would tell their family and friends about their experiences. Further research by Akamai found that almost half of the online stores in the list of the top 500 US shopping sites take longer than the four-second threshold to finish loading. The survey questioned 1,058 net shoppers during the first six months of 2006. plh Paul |
study about impatient shoppers, not curious academics.
BB
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http://www.here-be-posters.co.uk/
#4
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From http://news.bbc.co.uk/2/hi/technology/6131668.stm Shoppers are likely to abandon a website if it takes longer than four seconds to load, a survey suggests. The research by Akamai revealed users' dwindling patience with websites that take time to show up. It found 75% of the 1,058 people asked would not return to websites that took longer than four seconds to load. The time it took a site to appear on screen came second to high prices and shipping costs in the list of shoppers' pet-hates, the research revealed. Akamai consulted those who shop regularly online to find out what they like and dislike about e-tailing sites. About half of mature net-shoppers - who have been buying online for more than two years or who spend more than $1,500 (£788) a year online - ranked page-loading time as a priority. It found that one-third of those questioned abandon sites that take time to load, are hard to navigate or take too long to handle the checkout process. The four-second threshold is half the time previous research, conducted during the early days of the web-shopping boom, suggested that shoppers would wait for a site to finish loading. To make matters worse, the research found that the experience shoppers have on a retail site colours their entire view of the company behind it. About 30% of those responding said they formed a "negative perception" of a company with a badly put-together site or would tell their family and friends about their experiences. Further research by Akamai found that almost half of the online stores in the list of the top 500 US shopping sites take longer than the four-second threshold to finish loading. The survey questioned 1,058 net shoppers during the first six months of 2006. plh Paul -- Handmade Jewelry from Texas : http://www.houstoncrafts.com/gemstone/necklace-204.html http://www.houstoncrafts.com/gemstone/choker-203.html http://www.houstoncrafts.com/beaded/necklaces-203.html ----== Posted via Newsfeeds.Com - Unlimited-Unrestricted-Secure Usenet News==---- http://www.newsfeeds.com The #1 Newsgroup Service in the World! 120,000+ Newsgroups ----= East and West-Coast Server Farms - Total Privacy via Encryption =---- |
#5
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Lack of support of Paypal is number #2 here. |
your name, address, card number, verification number,
easy to work out who you bank with, no wonder identity
theft is an issue.
I'm surprised the banks didn't come up with a similar
acheme where the retailer gives you a transaction number,
and you tell your card issuer to pay it.
#6
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#7
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shipping costs shipping costs shipping costs shipping costs shipping costs |
What a Buttwipe!
#8
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shipping costs shipping costs shipping costs shipping costs shipping costs shipping costs shipping costs shipping costs shipping costs shipping costsshipping costs ....... |
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#9
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Easy navigation is for me #3 :-) I don't mind if I have to wait a bit, as long as the info I am looking for is there. Oh, and that the back button *works* and that I can open new tabs with middle mouse instead of bumping into badly written JavaScript. Oh, and don't open a !"&"&&"& new window every time. |
annoying.
Those floating adverts that scroll down with you.
Another advert - not seen now for some time - it was a male or female
and spoke to you. At one point you couldn't get away from them. Loads
of sites had it. But in recent months, I haven't seen one, so I guess
the site owners had so much flack over them, or they too realised how
annoying it was.
Sites that are too cluttered is another gripe. Adverts all over the
place flashing away at you like it was Las Vegas or something.
Poor navigation, frames, horizontal scrolling, poor choice of colors
are other gripes.
plh
Paul
--
Handmade Jewelry from Texas :
http://www.houstoncrafts.com/pearl/necklace-202.html
http://www.houstoncrafts.com/beaded/necklaces-217.html
http://www.houstoncrafts.com/beaded/necklaces-306.html
----== Posted via Newsfeeds.Com - Unlimited-Unrestricted-Secure Usenet News==----
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#10
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On 10 Nov 2006 04:38:05 GMT, John Bokma <john (AT) castleamber (DOT) com> wrote: Easy navigation is for me #3 :-) I don't mind if I have to wait a bit, as long as the info I am looking for is there. Oh, and that the back button *works* and that I can open new tabs with middle mouse instead of bumping into badly written JavaScript. Oh, and don't open a !"&"&&"& new window every time. I don't have a main gripe, just a number of them - all equally annoying. Those floating adverts that scroll down with you. |
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Another advert - not seen now for some time - it was a male or female and spoke to you. At one point you couldn't get away from them. Loads of sites had it. |
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But in recent months, I haven't seen one, so I guess the site owners had so much flack over them, or they too realised how annoying it was. Sites that are too cluttered is another gripe. Adverts all over the place flashing away at you like it was Las Vegas or something. |
almost crying from joy when I installed Flashblock.
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Poor navigation, frames, horizontal scrolling, poor choice of colors are other gripes. |
--
John Need help with SEO? Get started with a SEO report of your site:
--> http://johnbokma.com/websitedesign/seo-expert-help.html
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