Always room for improvement

I just want to let folks know that, still using only
straight html with no fancy tricks, i have been in the top 5
for my two chosen key phrases at google for the past 12
months, thanks to the tips i read here. So thanks to all.

I just did something that was recommended recently, and
which i had not done for about three months -- i went and
had a look at one of my competitors' pages for one of my key
phrases. This fellow, whom i had passed in the SERPs six
months ago, but who had bounced back and passed me last
week, seems to have upped his keyword density. I heaved a
big sigh, went back to my page and upped my keyword density
too. I think i did so in a more aesthetic and potentially
more SERP-productive way than he did (that is, more readably
and with more keywords included in H2 tags and inside of
links), and i now await the results of that move.

I wish there was a more sophisticated way to excel in the
SERPs than having to turn one's lovely prose into keyword
hash, but such is life. At least i think i did it in an
elegant and readable way. Or maybe i'm kidding myself.

The page is non-commercial, and the URL is
http://www.luckymojo.com/spells.html in case anyone would be
so kind as to look it over and give me further suggestions.
The key term i am working on for this page is [ magic spells
], both in quotes (exact phrase) and not in quotes (density
on page), with a minor interest so far in the less common
alternative spelling [ magick spells ]. I have also given
some attention to the word [ free ] in case that is included
in the search. The only search engine i am targeting is
google, since it provides me with 50% of my
search-engine-generated visitors.

Thanks for any comments. And thanks again to all for
supplying so many great tips in the past.

cat yronwode

Lucky Mojo Curio Co. http://www.luckymojo.com/catalogue.html

On Fri, 12 Sep 2003 19:29:03 GMT, catherine yronwode
<cat (AT) luckymojo (DOT) com> wrote:

I wish there was a more sophisticated way to excel in the
SERPs than having to turn one's lovely prose into keyword
hash, but such is life. At least i think i did it in an
elegant and readable way. Or maybe i'm kidding myself.

Hi,

Currently the most important thing Google bases it's SERPs on is
anchor text and PR (so links to your page using your keywords from
high PR pages). This alone can produce a good result. Add this to some
decent on page optimization and you can't be beaten (other than by the
same technique).

Not looked, but bet a search for allinanchor:magic spells is very
similar to standard magic spells search.

If it is this tells me the top pages have a combination of good
incoming links using the above phrase and some on page factors.

If it's completely different then the sites that are missing don't
have the on page factors.

The page is non-commercial, and the URL is
http://www.luckymojo.com/spells.html in case anyone would be
so kind as to look it over and give me further suggestions.
The key term i am working on for this page is [ magic spells
], both in quotes (exact phrase) and not in quotes (density
on page), with a minor interest so far in the less common
alternative spelling [ magick spells ]. I have also given
some attention to the word [ free ] in case that is included
in the search. The only search engine i am targeting is
google, since it provides me with 50% of my
search-engine-generated visitors.

You have your HEAD wrong, the </head> should come after the meta tags
not before and if you are only interested in Google you can safely
delete the keywords meta tag, it's ignored and a waste of space.

I'd also strip out all the comments as well, don't help and again
waste of space.

You can make a lot of on page improvements including

Below you are using a bold tag, this emphasises every word with in it.

<B>a cache of captured internet text files pertaining <br>to occult,
mystical, and spiritual subjects.</B>

Currently only 3 of the 14 words should be emphasised, those are
occult, mystical, and spiritual (assuming you are going after them on
THIS page). If you can reduce the amount of extra words in <b>,
<strong> and <h*> tags it may help. Same with your Title,

Magic Spells and Spell-Casting: Free Magick Spells, Free Love Spells,
Free Money Spells

I see what you are trying to do here, but your spreading the benefit
over too many words. Read this page of mine below, gives a good intro
to deciding what to put in your title.

http://homepage.ntlworld.com/ooar123...imization.html

If I were you I'd go for something short like-

Magic Spells and Spell Casting

This gives you 'Magic Spells', 'Spell Casting' and 'Magic Spell' and a
few other combinations.

Basically you should only add emphasis to words you are going after a
good SERP on that page. If you aren't going after occult on this page
don't give it emphasis do that on another page.

BTW I make this mistake myself as it's so easy to add an extra bold
tag :-))

Thanks for any comments. And thanks again to all for
supplying so many great tips in the past.

cat yronwode

Lucky Mojo Curio Co. http://www.luckymojo.com/catalogue.html

Even with a perfectly optimized page it will get no where without PR
and anchor text. So to get to the top you need more links using the
keywords in the anchor text.

David
_
Free Search Engine Optimization, SEO and
Search Engine Placement Tips (updated 31/08/2003)
http://homepage.ntlworld.com/ooar123...-optimization/

The only advice I'd give is to get rid of that background image and learn
how to properly design an attractive website. Top tip. Use Dreamweaver MX
and get over to www.projectseven.com and then spend a few weeks reading
anything and everything. Then you'll have attractive, professional websites.

The page is non-commercial, and the URL is
http://www.luckymojo.com/spells.html

Of course God hates these kind of things (occult practices) so be careful.
You know how a drug dealer is worse than a drug user? Well I think its safe
to say an occult evangelist (your site) is worse than an occult practicer.

The only search engine i am targeting is
google, since it provides me with 50% of my
search-engine-generated visitors.

Huh? So you're leaving the other 50% to chance. Seems a bit slack.

regards,
Mark

On Sat, 13 Sep 2003 12:38:55 +0100, "Brothermark"
<yonnermark (AT) hotmail (DOT) com> wrote:

The only advice I'd give is to get rid of that background image and learn
how to properly design an attractive website. Top tip. Use Dreamweaver MX

Ignore the above advice if you want to keep your Google traffic.
Dreamweaver and similar programs add so much crap to the code it
messes up any on page optimization. The fact lots of people use these
programs is why it's relatively easy to pass them in the SERPs.

David
_
Free Search Engine Optimization, SEO and
Search Engine Placement Tips (updated 31/08/2003)
http://homepage.ntlworld.com/ooar123...-optimization/

On Sat, 13 Sep 2003 13:21:35 +0100, "NorwichLad" <usenet (AT) periods (DOT) info>
wrote:

"Brothermark" <yonnermark (AT) hotmail (DOT) com> wrote in message
news:bjuvj0$nibbk$1 (AT) ID-132564 (DOT) news.uni-berlin.de...

The page is non-commercial, and the URL is
http://www.luckymojo.com/spells.html

Of course God hates these kind of things (occult practices) so be careful.
You know how a drug dealer is worse than a drug user? Well I think its
safe
to say an occult evangelist (your site) is worse than an occult practicer.

what's that got to do with the price of butter?

we're talking SEO here, not opinion

If you checkout Brothermark you'll see he posts in religious groups
(his name gives it away really :-)), so probably doesn't appreciate
non christian activities like casting spells etc...

David
_
Free Search Engine Optimization, SEO and
Search Engine Placement Tips (updated 31/08/2003)
http://homepage.ntlworld.com/ooar123...-optimization/

The only advice I'd give is to get rid of that background image and learn
how to properly design an attractive website. Top tip. Use Dreamweaver MX

Ignore the above advice if you want to keep your Google traffic.
Dreamweaver and similar programs add so much crap to the code

Ignore the above advice completely.
I use Dreamweaver and have lots of Google traffic and my pages are very
nicely optimised.
Keep an eye on your code and DW is fine.

But the actual point I was getting at is that the web-page is poorly
designed

Mark

to say an occult evangelist (your site) is worse than an occult
practicer.

what's that got to do with the price of butter?

If you checkout Brothermark you'll see he posts in religious groups
(his name gives it away really :-)),

Thanks David. Many people think my name means I'm a black guy..... a brudda
from da hood
I haven't posted to the christian newsgroup for many many months. In fact
I'm unsubscribed.

Some things are more important that seo, that's what its got to do with the
price of butter

Some things are more important that seo, that's what its got to do with
the
price of butter

perhaps
but there is a time and a place for everything

if the objectives of a newsgroups (SEO in this case) cannot be discussed
impartially and without prejudice from all involved in a thread, then
there
is little merit in contributing to that particular thread.

Apart from to note one's objection to the content of the thread or site
linked from the thread

On Sun, 14 Sep 2003 01:48:53 +0100, "Brothermark"
<yonnermark (AT) hotmail (DOT) com> wrote:

Apart from to note one's objection to the content of the thread or site
linked from the thread

I would only agree if the subject was illegal or morally questionable
(and then an extreme case) and magic spells are far from illegal or
morally questionable.

I happen to be an atheist, yet have dispensed advice to someone
posting about a religious site, if you can't do the same without
insulting the persons belief system you should keep your mouth shut!

And don't forget religion has and still does cause many, many more
problems in the world than those who believe in magic or the occult.

David
_
Free Search Engine Optimization, SEO and
Search Engine Placement Tips (updated 31/08/2003)
http://homepage.ntlworld.com/ooar123...-optimization/

I happen to be an atheist, yet have dispensed advice to someone
posting about a religious site,

Magic isn't a religion, its an occultic practice.

And don't forget religion has and still does cause many, many more
problems in the world than those who believe in magic or the occult.

That's correct. Thankfully, I'm not religious.