adwords keyword:network latency

Ive been given access to someone elses adwords account and in their
advert box as the anchor/title it simply says "{keyword:network
latency}" anyone know what this means? i suspect it means the title
will be dynamic across the keyword terms am i correct? and how i can
use it across other campaigns?

mark
buy silver jewellery at www.iosilver.co.uk

mark r wrote:

Ive been given access to someone elses adwords account and in their
advert box as the anchor/title it simply says "{keyword:network
latency}" anyone know what this means? i suspect it means the title
will be dynamic across the keyword terms am i correct?

Yes.

We use it where town names are in the keywords.

We have adwords listings for about 1200 towns ("jobs in wokingham" for
example). By using {keyword} the keyword appears in the title of the ad -
it saves creating 1200 different ads.

I don't know the purpose of putting words after the : As far as I can tell
they never show.


--
Brian Wakem
Email: http://homepage.ntlworld.com/b.wakem/myemail.png

Op Wed, 29 Nov 2006 21:54:00 +0000 schreef Brian Wakem:

mark r wrote:

Ive been given access to someone elses adwords account and in their
advert box as the anchor/title it simply says "{keyword:network
latency}" anyone know what this means? i suspect it means the title
will be dynamic across the keyword terms am i correct?


Yes.

We use it where town names are in the keywords.

We have adwords listings for about 1200 towns ("jobs in wokingham" for
example). By using {keyword} the keyword appears in the title of the ad -
it saves creating 1200 different ads.

I don't know the purpose of putting words after the : As far as I can tell
they never show.

It's the alternative title when the keyword would generate a title that's
too long. So "network latency" is displayed when the keyword is longer than
the maximum title length in adwords.