Web map and database

I need help,

I'm creating a map of my city. On the map I marked some special shops.
For the marking I used flags in layers above the map.

When I click on the flag a new page opens and shows data about this
shop.

Now, I'm creating an Access database and I don't know how to call only
one row from database.

e.g.:
I have three marks and when I click on the first mark, the page displays
data from first row of the database. When I click on the second mark,
the page displays data from the second rowof the database...

How to achieve this?

If you have better idea to create a map and marks please give me some
advice.

I'm beginner but I now something of ASP and vbscript.

Thanks in advance!