Code in <> will not appear in design view window of CS3

When I was using CS2 and placed code in an HTML page like this: <$JobTitle$> it
would show up in the Design window...but in CS3 it's invisible to the design
view/window. Is there any way to get it to show again? It would be a HUGE
help!!!

In Preferences, Invisible Elements category, do you have Visual Server Markup Tags checked?

Yes, I do have it checked. It makes no difference with these tags,
unfortunately.

And I will admit, they'll be a dozen or so very happy people if you can help
me figure this one out.
I tried to compare all the settings under preferences between CS2 and CS3, and
they look the same. That's definitely why I'm asking teh question here.